I've got a Subaru WRX PPP, 03 plate. I've run with normal petrol and with Optimax, compared results from both. Gave each a few tanks to bed in before monitoring over a few fill ups what the MPG was during a normal week's worth of driving.
Optimax gave better MPG - 26 vs 22.
Optimax has better torque at lower revs.
Optimax felt more powerful at higher revs too.
Optimax has now been replaced with V-Power, which gives similar results.
Tesco 99 doesn't have the same torque at lower revs, and while I didn't do such an extensive test it didn't seem to give the same MPG as the Shell product either. Remember that Tesco 99 has a high bio-fuel content, so it's "calorific" value is lower. You get less bang for your buck! As for normal Super Unleaded at 97 RON, car runs better than 95 RON but not by much. The car is just so much smoother and refined when running on the Shell product. Plus, the extra MPG more than covered the extra cost.
I don't work for Shell, and these are just my own observations. Your experience may be different.