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What is it?

According to Kia, the Soul is an ‘urban crossover passenger car’. But if that sounds as confusing to you as it does for us, it may be better to think of it as a tall, wide – but short – hatchback. And one which looks smart and funky.

The Soul is also Kia trying to become cooler. Up until now the brand has been closely associated with well-made cars that are easy to drive and inexpensive to own. Yet the company’s marketing men unashamedly mention the Mini when tal...Read the full article

I think it looks great, certainly shows Kia mean business

Plus for £11K, its great value, especially in the current economic climate.

 From a lot of angles, not least the back, it reminds me of a Daihatsu Sirion.

Not that the Sirion is a model of originality.

I think it looks good. I've curently got a Kia Pro_cee'd 3 i.6 diesel and its rather. very good economy. No matter how hard i thrash it the economy never falls below 40mpg. I'm putting one of these down for my next company car. I've actully seen one in Brooklands in white and it looks good. Definitely  better looking than the Nissan Quashqai imo.