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In the UK we’ve already grown used to Honda’s cool, off-beat advertising – but in America one of the brand’s marketing campaigns has backfired dramatically after residents complained about a ‘musical’ road.

Honda decided to promote the Civic by paying to resurface a stretch of highway in California with a pattern of grooves intended to ‘play’ the William Tell overture when a car over them at 55mph, the carefully-prepared surface operating on the same principle as the grooves in a vinyl re...Read the full article

Fantastic!

Okay, so local residents didn't like it but publicity like this is price less.

I agree

How would you even work out how to do this? Amaazing!!!

I loved the idea until watching the video: now I'm not surprised there were so many complaints, it's so badly out of tune!

Most of the locals probably wouldn't have liked the piece had it been in tune anyway.

A bit of Shania would have went down better.