Autocar - First for car news and reviews

Jaguar looks set to become the latest manufacturer to reduce output as the industry grapples with the current global economic slowdown.

Autocar has learned that the British luxury carmaker, now owned by Indian conglomerate Tata, is likely to reduce production at its Castle Bromwich assembly plant by the end of September, although it’s not yet know by how much.

A Jaguar spokesperson admitted that “final decisions have yet to be made, but it’s likely production of XJ and XK will be ...Read the full article

Jaguar have a very difficult situation to overcome and if they are able to do it, it will be a miracle !

 

Whereas BMW, Audi and Mercedes all have lower priced lower powered and far more eco friendly products, Jaguar has next to nothing in its product range to appeal to the younger driver.

 

Lexus is of course Toyota under another name and so the stepping stones are in place and the same can be said about all Jaguars other competitors, but for them, you can’t reasonably expect someone to go from a TATA to an XF.

 

Jaguar, if they are able to, should look back at their roots and the days of the SS etc., but I feel it is far too late to design and develop an entry level BMW ‘1’ series etc. matching vehicle.