is the disco really the best 4x4 there is?
i guess where land rover beat their competitors is in actual off road ability, but do the majority of 4x4 buyers even scratch the surface of this ability?
fair enough, if you want a can do / go anywhere SUV then a landie/rangie is a good option, but many just like the elevated driving position, sense of security, space, luxury, and a degree of traction/off-road ability not offered by your average family saloon.
ok, an audi a6 quattro avant (estate) offers much the same for most people requirements, but we all have free choice ... nothing wrong with a 4x4/SUV if that's what you want, but there are plenty of choices.
where i think landrover falls down is in reports of shocking build quality, suspension faults, and generally unacceptable problems in such an expensive car ... for £40K+ you can have a BMW X5, which admittedly comes with stigma of it's own, but which is arguably better built, will cope with heavy rain and snow, and will be far better to drive on the road.
and for far far less money, less than £30K, you can get a fully loaded Honda CR-V if you're not image conscious ... a stonking car and spec for the money.
i do have a soft spot for landies and rangies, but i wouldn't put my own money into one, i've no need to scale mountains, so there are better options available.