Aston Martin has announced that it intends to revive the legendary Lagonda marque, and will use it to launch a whole new range of large luxury models.
Dr Ulrich Bez, boss of Aston Martin, said he plans to relaunch Lagonda as a sub-brand from 2012 in order "to develop cars which can have a different character to a sports car". It's a move that's meant to extend Aston Martin appeal beyond sports cars.
Aston Martin currently sells cars in 32 countries, but CEO Bez believes the brand ...
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