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Images of Seat’s forthcoming Exeo saloon and estate have leaked onto the internet after the design of the car was registered with trademark authorities in Spain.
As we previously reported, the Exeo is based on the previous-generation Audi A4, and the images make clear that, apart from its new nose and tail, the Seat looks almost identical.
The images also confirm for the first time that Seat will be us...Read the full article

There's nothing fundamentally wrong with tweeking the old A4, I just hope they have spent the development money in tweeking the suspension, giving it proper SEAT handling charateristics. 

I still think there is a sound business plan for the VW group to do this with more of its previous generation models, which are fundamentally sound. 

Oh dear, a fat lot this will do for Seat's image, a recycled old A4. Good luck. Hint folks, the Skoda Superb will still be a better car than this.

Only a few months ago Seat rolled out an all-new car, the new Ibiza. And now Seat wants punters to buy a car that is effectively 7yrs old (and will be about 14 yrs old by the time it's due for replacement), a car that already looks old in and out and a car that (apart from its interior finish) was average when launched 7yrs ago. And they want £15k?!

Are they having a laugh?? First the non-Spanish name. Now the non-Spanish styling... Why didn't they do a version of the Superb (but without it looking like a Morris Ital)?

I think this will be great for Seat.  When they've had most success in recent years its been through budget redesigns of VAG products (previous generation Leon & Ibiza for example).  Seat are the TK Maxx of the Volkswagen group...  This is what people want from the company - VAG engineering, cheap pricing, but with enough "Spanish" style to make them feel OK about buying cheap (whereas Skoda is the more overtly budget choice and has a more serious image).  Although like a British package holiday to the Costa del Sol, you're getting sold Spain almost in name only.

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On the one hand my thoughts are that this car was good enough for Audi buyers just a few months ago. Seat have updated it and lowered the prices. It's only badge snobbery which will prevent it from being a success. But on the other hand, would the Audi have sold so well without it's badge, and will it do so now?