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Despite increasing rumours, Volvo is not for sale, according to senior Ford sources.

Instead the company has decided to turn around the fortunes of its loss-making Swedish subsidiary, rather than allow it to be sold to a Russian or Chinese bidder. Ford’s senior management wants to boost Volvo’s annual sales from 420,000 to well over 600,000 units.

Ford is said to be unimpressed that Volvo has stumbled with a product strategy, which has seen sales of most of its models falling in...Read the full article

Is this not just part of Ford's hope to sell European models in the USA as Americans desert their SUVs?

 Volvo have always had a small following in the USA and it might be expanded so Ford can surely make a case for not selling it off yet.

Volvo's attempt to appear 'cool' is frankly embarrassing! Ads showing groovy young people in an estate car (V70?) or the 'controversial C30 against a graffiti-covered wall... Even painting the XC70 bright red looks wrong. Difficult to see a niche for the brand any more, especially as complex 4x4s are no longer required. Perhaps a couple of Ford-based saloons/estates + a stunning P1800 update??