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The Abu Dhabi Investment Authority (ADIA), the state-controlled fund, wants to purchase a stake in Mercedes-Benz, a source has revealed.

The ADIA is one of the wealthiest funds in the world, with liquid assets estimated to be in the region of £455 billion. It could afford a major stake in Daimler, whose current market value totals about £32 billion.

Abu Dhabi wants to join its UAE neighbour Kuwait as a major shareholder in Daimler. Kuwait’s investment authority already owns 7.6 ...Read the full article

Autocar:

Abu Dhabi wants to join its UAE neighbour Kuwait as a major shareholder in Daimler. Kuwait’s investment authority already owns 7.6

 

Yes, but that is Daimler-Benz, not Daimler as in UK (ie Indian) Daimler. The UAE and AD cannot buy the Daimler name unless TATA want to sell it. So, the interest is in Mercedes-Benz, Maybach and Smart, not Daimler.

Actually it calls itself Daimler these days not Daimler-Benz. They changed it when they divested themselves of Chrysler.

From what i am aware, the name Daimler is owned by Daimler Benz (Mercedes) and Jaguar own the rights to use the name Daimler in the UK only.  The logo shown is the Jaguar/Daimler badge though.

 Jag own the name everywhere but North America, but Daimler AG rent the name almost everywhere though.

Seren Kuhanandan:

 Jag own the name everywhere but North America, but Daimler AG rent the name almost everywhere though.

It's the other way around.  Gottlieb Daimler licenced Jaguar to use the name here, but they cannot use it anywhere else.  Why do you think Daimler Sovereigns were named Jaguar in the US?  And why do you think they were never sold to european countries?

All very misleading.

To start with, the famous 'D' emblem in the article is that of the old British marque and is thus of no relevance to the text.

Second, DaimlerChrysler AG, the company in the title and in whom ADIA are looking to invest, was permitted by Jaguar to use 'Daimler' on their notepaper once Chrysler had been sold. But Daimler is not a German-owned brand and they cannot manufacture vehicles bearing the name. Simple as.

As far as I know, TATA become outright owners when the Ford deal went through, and their plan is to revive Daimler for a mega-luxury product that competes with Rolls-Royce and Bentley. There is no covenant restricting the brand's use here or abroad (and there never was).

I'm hazarding a guess when I say that the reason the Super V8 was sold as a Vanden Plas in the U.S. was because of confusion with the erstwhile DaimlerChrysler.

If anyone knows different perhaps they could enlighten me. And Autocar, fix that picture in the article, eh?