Back to basics? What is he talking about? Is it an admission that VW has gotten too big for its boots and had completely lost sight of what it is? For the past few years VW has seemingly been on an ever more ridiculous quest to scalp what I believe it perceived as its nearest rival. Audi. Why has VW spent so much time and money on trying to emulate what its stablemate is doing only to turn around and then tell us its going back to basics? They really do seem like a company that has lost their way.
I'm thinking its still very predictable. The taillights look a little more interesting when illuminated, but too much like the Touareg. The Golf traditionally had its own look within the VW range and didnt really borrow so much from other models. Suddenly its got Scirocco headlamps, an Eos/Scirocco interior and Touareg taillights. Why? Have VW began to imagine that their super successful hatch is a little dull compared to the competition? Think Honda Civic / Seat Leon / Fiat Bravo / Lancia Delta / Ford Focus / GM Astra and you begin to see why they might think so.
I think the front end could grow on me as it does look wider and meaner than the current car which looks a little awkward, tall and narrow from some angles and especially in poverty spec. The recently adopted VW corporate grille has never really worked on any of their cars... GTi excepted. The horizontal slats in this new grille grille mean more to someone who remembers the original Golf model than the current bling-bling generation Audi-wannabe-grille. The chromed version of that in particular looking more than a litte offensive. I can see why Winterkorn wanted rid of that. So perhaps this was a well advised move.... but I wonder how the Passat CC / Passat / Eos etc, will wear it?
I also do agree the interior looks better than the last model, which always reminded me of the interior of those Mercedes Vito/Sprinter Vans. Check out that Alfa/Mazda style cowling around the main instruments... and the metal accents. It lifts what could be an otherwise dreary place to sit. I wonder will it look as interesting in the standard issue black/grey.
Overall, and in profile especially, this is a pretty weak design.