As a designer who has worked on several cars during my time I always thought Ford had the best designers. They get paid a lot. I was looking forward to seeing how they advance the styling of the Ka.
Basically they couldnt. They didn't have the talent, the experience or the work ethic. They have utterly failed in my opinion. I hope they regard themselves personally responsible for this. Every person that took part in the development of this vehicle in UK and Germany can consider themselves of having failed.
There is no design here. The 'kinetic' design language is a fraud. Its not Fords language at all. Almost all of companies are making thier more formal design language more free flowing and dynamic. Basically they are forcing dynamism into undynamic proportions and volumes. Look at the headlamps, its as if they being peeled back by the wind.
One look at the Fiesta, Mondeo and now this creates no emotion. Its not a multi-layered design ie, it only looks new ( not advanced, just new). It doesnt inspire any thought. Looking at an Alfa or BMW one thinks of italian zesty driving experience, at BMW its all about the long bonnet proportions, German efficiency and the racing pedigree or a. ALl the brands that are desirable and have good marketing/design relationships are building on feelings emotions.
Ford has more history that almost any other car company, lotts of motor racing success and many inovations. Other companies would have built up on this,In Europe. Fords brand is only slightly above the Koreans. Whereas VW's isnt. Vauxhall is a no emotion ,identity brand. The Ka was interesting to become a Smart, MINI like sub brand. Ford chose to kill it off and replace it with this , a small fiesta.
I like the Ford driving experience, I drive a Focus ST. With its 5 cylinder engine and unusual paint colour it has at least some personality beyond the standard Focus, though if I didnt get a 20% discount I would have looked elsewhere.
Compare the Fiat 500(medeocre styling) to the KA. I know which I would rather have..
Enough of my rant. I am dissapointed with this, the new Ka