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  • Ford loses $8bn; Fiesta to US

    Jul 24, 2008 4:17 PM

    Ford has just announced that it made a record breaking $8.7bn loss during the second quarter of the year – but the company has also revealed plans to introduce several European models into the US market.

    Ford has been hit hard by both the worsening economic situation in America and the rising cost of oil, which has further reduced demand for the gas-guzzling pickup trucks and SUVs which it has used to support itself in the ‘States.

    The $8.7bn loss includes a $8bn ‘special pre-tax ...Read the full article
  • Re: Ford loses $8bn; Fiesta to US

    Jul 24, 2008 4:19 PM

    Lucky yanks. Getting some decent Ford metal at last. Just hope they don't screw up the build like they did with the first Focus, gaining it a reputation as a lemon.
    • loather
    • Joined Nov 28, 2007
    • 198 Posts
    • Status: Offline

    Re: Ford loses $8bn; Fiesta to US

    Jul 24, 2008 5:45 PM

    Ford US bringing Ford Europe product over wholesale to fill empty SUV/pick-up facilities. So what will all the product and development people do at Dearborn and such places? There must be 10,000 plus of them, idling. Shocking.

    What's the betting on Ford Europe, read Ford of Germany's engineers at Koeln-Merkenich predominantly, effectively taking over the 'American' Ford Motor Company within five years?

    • Aussie65
    • Joined Apr 17, 2008
    • 6 Posts
    • Status: Offline

    Re: Ford loses $8bn; Fiesta to US

    Jul 24, 2008 11:53 PM

    Seems like Ford US under Mulally are finally working out they have some great product available to them.  Obviously price points have always been an issue with a Mondeo class vehicle selling in the US for about half what it sells for in Europe but given the development expense is made anyway they should access these vehicles.

     This is the same argument for the larger RWD vehicles.  Ford Australia produces a terrific vehicle in the Falcon and it is developed for tiny money compared with what the US would spend.  Strangely during the development the US denied Australia the right to develop the FG Falcon so it would accept LHD.  It is unlikely the same mistake will ever be made again.

     

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