Well your personal note is your personal opinion and you're entitled to that (assuming yof you've actually seen, sat in and driven a Europa and aren't just some random keyboard warrior).
The reasons the car haven't sold is that Lotus' marketing of the car was pretty atrocious and market awareness that the vehicle exists is still very low. Pricing is an issue, but Lotus managed to shoot themselves in the foot again by restructuring the prices before dealers managed to shift existing stock, resulting in confusion over what the car should actually be selling for.
"Who the hell is going to buy a civilised Lotus Elise?" Quite a few people, I'm sure, who want Lotus performance and handling characteristics in a single car which can be driven every day without having to 'rev the nuts off it'. Not those 'driving purists' who insist on an Elise above all else (then in their hypocrisy buy a second car to drive every day). Plus an Elise is not a coupe, and the Exige is a track focused car that is not easy to drive in urban conditions. What you should be asking yourself is turning the argument on its head and saying "With the Europa around, what is the point in the Elise 111R (since the S and SC cover all the other bases)?" The car is not a contradiction in terms, it provides a focused coupe alternative to the soft and dull German and Italian opposition.
"Who on earth gets in one of these cars to drive a few hundred miles on a regular basis?" Well I would, and I'm sure there are others that would join me (and already have done).