Is this not the problem with whole Lancia re-introduction - it is style over substance?
The old Lancias were very good on engineering so ride, handling and performance were well above average. The build quality was the problem exacerbated by poor UK dealers and low second hand values.
Now the Lancia engineering has long gone and it just a badge on modified Fiat underpinnings. It is just like a Rover badged Honda used to be - there probably is a market if the quality is right for it but not for the enthusiast.