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  • Mercedes abandons A-class platform

    Jun 11, 2008 10:50 AM

    Mercedes will replace its two smallest models with more conventional front-wheel-drive hatchbacks, company sources have revealed. The new models will be joined by a three-door coupé, a cabrio, a 4x4 and an MPV.
    "We want to expand the line-ups to at least double that of today's levels," said Rainer Schmueckle, Mercedes-Benz chief executive officer. Also under consideration is a four-door saloon, of similar size to the original 190.
    The decision to continue with front-wheel drive comes after...Read the full article
    • brakedust
    • Joined May 23, 2008
    • 44 Posts
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    Re: Mercedes abandons A-class platform

    Jun 11, 2008 11:06 AM

    The problem with introducing a revolutionary type of car that changes the game is that it takes time for people to fully understand its advantages. The A-Class was just such a car. But Mercedes-Benz seems to be abandoning the concept just at the point when everyone has at last begun to appreciate what an ideal solution it is. We all remember the first model's Elk test issues and concrete ride comfort, but the 2nd version is really very good indeed. The A-Class combines superb interior packaging, practicality and economy. With the rising cost of oil and inner city congestion, cars like the A-Class are the future not the past. Whatever comes next, it must combine the same clever use of space with even better economy. It will fail miserably if it is just another Golf clone.
    • kerrecoe
    • Joined Feb 29, 2008
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    Re: Mercedes abandons A-class platform

    Jun 11, 2008 4:33 PM

    Autocar:
    Mercedes will replace its two smallest models with more conventional front-wheel-drive hatchbacks, company sources have revealed. The new models will be joined by a three-door coupé, a cabrio, a 4x4 and an MPV.
    "We want to expand the line-ups to at least double that of today's levels," said Rainer Schmueckle, Mercedes-Benz chief executive officer. Also under consideration is a four-door saloon, of similar size to the original 190.
    The decision to continue with front-wheel drive comes after...Read the full article
     

    Isn't that precisely what they were going to do with Smart a couple of years ago before pulling the plug?  I thought the Smart brand was perfect for MB to take forward as an FWD brand that would major on efficiency and design. If they'd have put a bit more into marketing the brand properly I think it would have paid off. The timing would have been perfect. Now they're doing it all from scratch with the Mercedes brand anyway? Hhhhm.

    do or do not. there is no try.

    • Halfshaft
    • Joined Jun 12, 2008
    • 2 Posts
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    Re: Mercedes abandons A-class platform

    Jun 12, 2008 12:53 PM

    Strange that MB has decided to ditch the sandwich floor,the need for space for batteries in hybrid or full electric models is why it was designed this way in the first place.

     

  • Re: Mercedes abandons A-class platform

    Jun 18, 2008 10:04 AM

    We owned a first gen A Class and it was a bloody awful thing but the fault was Merc's then-determination to decontent their cars, resulting in something that was relatively expensive but felt pretty cheap. The basic engineering concept worked fine. Can't help but feel that it is an idea whose time is about to come. A bit like the Audi A2 which now seems to be in pretty high demand on the used market and was probably taken out of production a bit hastily, with the benefit of hindsight.

    • Kee Law
    • Joined Oct 28, 2007
    • 816 Posts
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    Re: Mercedes abandons A-class platform

    Jun 18, 2008 11:14 PM

    agree with points above.  a great idea that creates good packaging.

    i would suspect that its cost pressures causing this U-turn.

     

    Bring it!!
  • Re: Mercedes abandons A-class platform

    Jun 19, 2008 10:16 AM

    In my oppinion, it was a mistake in the first place for Mercedes to enter the market with the A-class, here in Germany the rumors in the press are saying, Mercedes hasn´t earned a dime with the A and B class. But the costumers actually like the concept event though all other companies offer about the same type of car, I mean with the high seating position, older costumers especially find that very appealing. What this has done, that loyal costumers of Mercedes because of the high seating chose an A or B-class instead of the regular cars like the C-class. I don´t think the A or B-class has attracted that many new customers to the brand, they just cannabilized their own cars. And now Mercedes is taking the A-class to be a rival of the BMW 1 series, leaving pretty many of the owners of an A-class out in the rain, now they won´t find a car in the lineup of Mercedes with the high seating position, plus older people tend to look for a car that is smaller than their previous cars, a trend wich will continue because of high gas prices, but the A-class also offered good space in a relatively small package, that won´t be offered by a 1 series competitor. Mercedes is still doing a whole lot wrong, I´m a bit worried about their future, it seems they really don´t know what to do with their costumors.
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