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This is the Lexus IS 250 SR, a new model that Lexus has rolled out in advance of the M3-rivalling V8 IS-F to offer a more sporting look for those on a lower budget.
Don’t get too excited though, underneath the body addenda this is the base IS 250, which packs 204bhp from a 2.5-litre V6 and will go from rest to 62mph in 8.1 seconds.
Priced at £24,990 in manual guise and £25,800 as an automatic, the IS 250 SR is only £1000 more than the base IS 250, and offers full body kit, 17-inch alloys, ...Read the full article

I'm all for "special edtions" and "sports packs", I just prefer a little more horsepower with my "sport packs". However, with nearly 100hp separating the IS250 and IS350 you would think there would be room for a little horsepower boost to the IS250SR.  A little cold air intake or free flow exhaust and the IS250 could have a little bump of about 15hp.

I guess the ultimate horsepower boost is the IS-F.  It is nice to see Japan have a serious competitor to what the Germans have been doing with the RS-4s, C-class AMGs and of course the great M3.