Like any 'new' consumer technology, it depends on brave 'early adopters' to buy into the idea - until the volume is there, prices will be high. I too would be interested in seeing a 'whole of life' costing, or at least a comparison over the next three years with a similar petrol-powered car.
It's good to see an 'alternatively fuelled' car of this type, moving the image away from that of the G-Wiz and rampant wearing of sandals...
"Rockets are just another name for trouble. Either you just had trouble, you are having trouble, or you are going to have trouble." - Milt Rosen, Viking Program Director, White Sands Missile Test Range