Autocar - First for car news and reviews

Ford wants the new Fiesta to appeal to a younger, smarter, more brand-conscious buyer. It wants the model to become desirable rather than inevitable, for buyers to actively want a Fiesta rather than settling for one. Which is why last year senior Ford executives involved in the Fiesta project went shopping in Top Shop with a group of 20-something women.
They went to these lengths because Ford and its advertising agency, Ogilvy & Mather, were concerned that decisions about advertising the new ...Read the full article

I'm sorry, but that is the biggest load of codswallop I've read in my seven years in the industry.

Agreed, total cr@p! On a similar Ford topic, I can't believe previous articles suggesting that the Mazda 2 and new Ka are going to seriously threaten the new Fiat 500! Come on Autocar, sort yourselves out!