Some very pro-Honda posts here but be fair guys, the article says some very good things about the new Accord in direct comparison to the Europeans. You can argue til you're blue in the face about the qualities of this Honda but in truth it looks like its built for the American market or even built over there. Stick a Chevy badge on it and I'd never notice!
Regarding BMW 320d versus Accord I-DTEC the argument about the Accord 'being more exclusive' is like saying M&S jackets are more exclusive than Gucci. The bottom line is this Accord looks like a Kev kit-car for the blue rinse brigade.
Honda's diesel engineering may be up to European standards now but the sales charts will tell you what they think of other factors in the purchasing decision (lifestyle, brand, design, depreciation/re-sale).