Strange- Audi who used to be the more conservative of the executive German auto manufacturers now think it is the right time to be producing, 100k+, 500bhp+ monsters....
I don't really see the need for this car- first of all it's already (V8 R8) stepping on it's subsidary, Lamborghini's toes by being in this market place and this just adds to it. Audi seems keen on competing with VW Group sibilings in particular Lamborghini and Bentley. It's also likely to upset he VW's groups largest shareholder, Porsche.
Does not make business sense to be competing against your own brands and it makes me fear for Audi, it's ever expanding range from A1 to a 572bhp supercar, Mercedes tried something similar a few years ago and look where it ended up.
Audi shouldn't lose focus of what it does best- Good quality executive cars.