Straight Six Man:This is only as eco-friendly as the power stations that power it: and then there is the additional environmental impact of production to consider (thinking especially of the batteries). For the cost of one of these, I could get myself a nice, tidy E38 BMW 750i, possibly swap out the autobox for a manual, and run my 20mpg barge around, knowing that I was still doing more for the environment than these sanctimonious hippies in their Priuses and Leafs and Insights and suchlike. Oh, and I'd have a hell of a lot of change.
But your 20mpg barge will never reduce its emissions. We have the technology and ability to reduce our CO2 emissions from power stations (which is already significantly lower than using an internal combustion engine - power stations are far more efficient). If we make a proper move towards nuclear and/or renewable we can reduce our CO2 from electricity production to near zero - making the running of this vehicle almost CO2 free. Tell me another way of managing that? Add to that zero tailpipe emissions and you have a perfect city and suburbs vehicle.
I think the car looks alright, the styling is nothing special, but then very few cars are right now. More interesting is that it's good to drive, looks spacious (although I noticed you can't fold the rear seats down) AND it's a proper effort that's going to sell - unlike previous attempts. This is just the start, it won't be for everyone, but give it time.