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  • Ford cuts losses by £3.6bn in 2007

    Jan 25, 2008 10:45 PM

    Ford slashed its global losses last year from £5bn ($9.9bn) in 2006 to £1.38bn ($2.7bn). The company said all of its automotive operations were profitable, with the exception of North America, which suffered a pre-tax loss of £1.8bn.
    However, North America did substantially reduce its red ink from last year's £3.08bn loss.
    Ford's Premier Automotive Group,­ made up of Volvo, Jaguar and Land Rover, made a profit of £258m compared to a loss of £176m in 2006.
    Although Ford doesn't break d...Read the full article
    • Jaggie
    • Joined Jan 21, 2008
    • 84 Posts
    • Status: Offline

    Re: Ford cuts losses by £3.6bn in 2007

    Jan 25, 2008 10:47 PM

    These are good results, all they need now is success in America, Asia and Africa. With products like the Egde they could just make it into the black soon.

  • Re: Ford cuts losses by £3.6bn in 2007

    Jan 28, 2008 5:31 PM

    A point I made earlier on another thread. The Americans need to sort out whats wrong in their own back gardens. They have, in PAG, a group of companies that have shown the way with new models and design direction that the Yanks could do with taking notice of, yet all they do is sell off their best assets.

    Maybe they should be run from Europe.

    Caeser ruled with an iron hand, then with a wooden foot and finally with a piece of string.
  • Re: Ford cuts losses by £3.6bn in 2007

    Jan 28, 2008 6:53 PM

    They have made progress in resolving the issues they have around pensions and healthcare costs for former employees. It's a shame that they have had to do this, but they were facing huge liabilities which their current earnings could not support. Both PAG and Ford of Europe have more attractive and competitive product ranges than the American brands. I don't understand why Ford does not sell the Mondeo in the US when it would compare well against the American market Accord and Camry both of which sell very well. The spec could be changed and it could be built in a less expensive part of the world to help the bottom line.

    Of course, I'd rather it was built in Europe.
     

    How do you know when there's a fighter pilot in the room?

    He'll tell you.
    • SpecB
    • Joined Nov 02, 2007
    • 338 Posts
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    Re: Ford cuts losses by £3.6bn in 2007

    Jan 28, 2008 7:11 PM

    Richard Lyle:
    I don't understand why Ford does not sell the Mondeo in the US when it would compare well against the American market Accord and Camry both of which sell very well.

     

    They used to up until 2000 (as the Ford Contour) but withdrew it due to poor sales.

    Mark
  • Re: Ford cuts losses by £3.6bn in 2007

    Jan 30, 2008 1:09 PM

    SpecB:

    They used to up until 2000 (as the Ford Contour) but withdrew it due to poor sales.

    Probably due to the fact that it was not styled like a brick and come with a thumping 5 litre V8 as it's base engine!

    Pri*ks

    Caeser ruled with an iron hand, then with a wooden foot and finally with a piece of string.
    • SpecB
    • Joined Nov 02, 2007
    • 338 Posts
    • Status: Offline

    Re: Ford cuts losses by £3.6bn in 2007

    Jan 30, 2008 4:18 PM

    Jon Hardcastle:
    Probably due to the fact that it was not styled like a brick and come with a thumping 5 litre V8 as it's base engine!

    Nor is it a pickup truck with a ladder chassis, cart springs and specific beer storage!

    Mark
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