"Audi sources say that the company is keen to offer A1 buyers a similar ownership experience to that of the Mini. That’s likely to include a wide range of options to personalise your car and the company is planning a all-in service package, designed to give a fixed ownership cost over three or five years."
Well let's hope it has a collect and return service through a third party! It's the only way they will improve the ownership experience, apart from building it correctly.
For me, Audi seem to be going backwards, with these badge engineered VWs. Audi 50 anyone?

£20k for a Polo, that's a bit pricey. Mind if VW can charge up to £25 for a diesel Golf....Still it will be a hit with Estate Agents and Media Sales people......