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Jaguar Land Rover must "attack emissions like never before" if it is to be a sustainable business, according to owner Tata Motors's vice chairman Ravi Kant.

Speaking at the Society of Motor Manufacturers and Traders International Automotive Summit, which was attended by business secretary Lord Mandelson, Kant highlighted the collapse of Detroit's car industry and warned that the same could happen in Birmingham or Liverpool if car makers don't adapt.

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on the subject of green attack attacking Greens:

<p><a href="http://www.youtube.com/v/nEiLgbBGKVk">http://www.youtube.com/v/nEiLgbBGKVk</a></p>

View original media here: http://www.youtube.com/watch?v=nEiLgbBGKVk

-Jag are doing good things and I hope it keeps going, with the dull new 5 series and a general mood for change in the market they have all things staked for them.

-Jag is however an overseas owned comapny and true its cars are designed and built here etc which is fantastic! but it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.

-Do not get me wrong it is great that Jag are here and designing and developing cars here, but because they are overseas owned then the "British" perception is not fully posssible as they are not owed here.

-Now, if TATA was to move its headquarters to the UK, then that would be a different story and unless TATA move the entire head quarters here, then Jag cannot be classed as a truly British firm.  Which is no disrespect to Jag and i think that "warm glow" from buying one knowing that all the R&D (design and development) as well as the manufacturing in the UK is worth lots and especially here in the UK, it should be a massive consideration when purcahsing cars as is the pride when the UK engineers at Jag kick the butts of Merc and BM etc (its great!) but they cannot be classed as fully British.

-TATA move your HQ here and then you can have truly what you want!

Brilliant film !!!!!!!

CapsLock:

...it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.

Ah yes, and they would be which companies excatly? Erm ... Morgan? Yes. And ... hmm, now I'm struggling. Apart from a good spread of very small, very specialised manufacturers (Morgan, Caterham, Ginetta, etc), which companies are you specifically thinking of, CapsLock? I'm intrigued.

Paul123:

CapsLock:

...it is not a British Company anymore and if it were perceived to be then it takes away from all those that truly are British in all respects.

Ah yes, and they would be which companies excatly? Erm ... Morgan?

Counts Morgan out as British... weren't they using a BMW engine in the Aero8?

 

I'm sorry, but does that film mean that we should stop developing efficient cars and just burn through the oil we have left as quickly as possible? Oil is a finite resource, while reserves have increased since 1970 (due to new finds) logic and market experience dictates that there is only so much oil, that some oil will only be economical to extract when oil prices are sky high (so a 20mpg car will cost you so much to run you might as well sell your organs) and that conserving resources by intelligent design is the way forward.

-this is not jsut about car companies, this is about all British companies and people wanting to use the British Brand.

-Mclaren is a world famous british firm, Dyson is another, Barclays, Vodaphone, Top Shop another, Cadbury, Paul Smith etc it can be any british owned firm, it does not matter but what does is the right to use the british name and effectively its brand.

-and that is the difference; a british firm is headquatered in the UK; thus if TATA wants to use the British name for Jag, TATA would have move its HQ etc to the UK; otherwise Jag is a firm that is overseas owned and designs and manufacturers cars in britain (and so by the sounds of it China).

 

CapsLock:

-Mclaren is a world famous british firm, Dyson is another

That'll be the same Dyson that transferred its production to China?

 

CapsLock:

-and that is the difference; a british firm is headquatered in the UK; thus if TATA wants to use the British name for Jag, TATA would have move its HQ etc to the UK

I'd rather buy a British-built product, made by a company with a British name but an overseas owner, rather than a product from a British-owned company that produces its goods in, say, China. Or is that just me...?

If this means that JLR is no longer British since it was bought over by TATA, I'd like to say that TATA would be more British than Ford.

CapsLock:

-TATA move your HQ here and then you can have truly what you want!

 

 

I dont think you understand how the world works. Jaguar and land rover are two companies that happened to be owned by a holding company called Jaguar-Land Rover. 100% of the shares of this holding company happen to be owned by an Indian company called TATA Motors, a majority of whose shares are owned by the Tata family and therefore the company is part of the TATA group.

 

Jaguar, Land rover and Jaguar-Land Rover are all incoprorated in the UK. That makes all three of them british companies that happen to be owned by an indian company. They pay taxes in britain, they fall under the dursitiction of the british government and british law. They are no more an indian company than matrix churchill was an iraqi company.

 

Many shareholders in TATA Motors are not indian. That does not make it a French/British/German/American company. Chrysler is not italian. GM is not the Queen (who is a large shareholder by right of canada).

 

The situation would be different if there were a merger. If JLR was legally a part of TATA rather than simply owned by them then it would be termed a 'multinational' company that was headquatered in India.

 

EDIT: Sorry, forgot to mention that TATA Motors is also a multinational. Not an Indian company. And its stock is traded on the Mumbai, New york and London Stock exchanges.

CapsLock:

Mclaren is a world famous british firm

 

The same Mclaren that was founded and originally owned by a new zealander? The mclaren that, until recently, Daimler held a mjority stake in.

By your logic Nissan is french SSangyong is chinese, daewoo is american and lamborghini is german. 

 

You clearly have no understanding of how a business works.