On my run into work this morning I was mulling over some comments a couple of weeks ago about the "typical" Audi driver these days. It seemed that a number of members were minded that they are typically driven by in-your-face, ambitious, competitive and corporate folks.
I'll state for the record that other than a very brief (and disappointing) foray into an R8, I'm not an Audi man by any stretch. However, we do run a fair few company cars here, and more than 50% of them are Audis, despite there being no "corporate partner" for fleet.
The guys here who drive them, predominantly A6s, are not surprisingly a fair cross section of the workforce. Inevitably, there are a couple of competitive career builders amongst them, but locally, I would say it is the exception, not the rule.
It occurred to me that the main reason we run so many, is that they are so competitively priced. On a contract hire basis, they are dramatically cheaper than the equivalent BMW, and as a result, within a monthly lease budget (which we use rather than a P11D value), they can have a higher spec car within their budget.
So my question is, why has Audi attracted such a negative image for its drivers (or why have the drivers attracted a negative image for Audi?), when all they have done is produce pretty decent cars at a very good fleet rate?