There are many reasons unrelated to money that would tempt a buyer into the Sportage, but the most persuasive deal-clinchers are Kia's low buying and running costs.
The Sportage costs around the same as a Ford Focus – less in many instances - and has such a comprehensive specification that only the Hyundai iX35 comes close to matching its value for money, and even that doesn’t get the rear-view camera as standard or the seven-year warranty (limited to 100,000 miles).
Every model gets alloy wheels, LED daytime running lights, rain-sensing wipers, Bluetooth with voice recognition, MP3 connection and air-con.
Most get a full length panoramic sunroof, too, while the Sat Nav models get a decent navigation system (as you might have guessed) which includes that rear-view camera. Full leather upholstery is standard on 3-spec models along with seat heating not only for those in the front, but also in the back. In short, every model is sumptuously equipped.
CO2 emissions are competitive and company car tax for those in the lower band is reasonable. There’s no extra ‘showroom tax’ for private buyers, who will also pay a low annual VED rate. Depreciation also looks competitive, thanks to Kia’s ever-improving reputation and helped by that seven-year warranty that can be transferred from owner to owner.
Fuel economy is a mixed bag: seriously impressive in the 1.7 CRDi, pretty good in the 1.6 petrol, not too bad in either variant of the 2.0-litre diesel but nothing to write home about in the 2.0-litre petrol.