The market is now well used to the value proposition that Kia routinely offers: simplicity of specification, a certain generosity with equipment and a renowned munificence with its seven years and 100,000 miles of transferable warranty cover for a competitive price, although no longer a genuinely exceptional one.
What’s more, the market likes it and has responded with some very creditable residual values for the Sportage.
If you want cheap and cheerful from the new Sportage, you can still have it. While the new high-end derivatives trumpet self-parking and wireless smartphone charging solutions in a way that might attract the odd convert from the European semi-premium brands, a bog-basic Sportage offers alloy wheels, cornering foglights, heated mirrors, cruise control and a DAB radio all as standard – and it will cost you less than £18,000.
Kia even offers fixed-price servicing deals to complement its seven-year warranty package to make the ownership experience even easier to budget for.
In light of all of which, you might be inclined to overlook a couple of minor shortcomings on fuel economy and CO2 emissions – although we wouldn’t be doing our job if we didn’t shine at least a flicker of light on them in passing.
Fleet drivers, meanwhile, will rack up company car tax on up to 4 percent more of the car’s P11D value than they might with one of its rivals, which is certainly enough to feel in the pocket.