What is it?

The smallest, cheapest Audi ever that’s poised to become the biggest-selling model in its history: the A1.

The A1 was first seen as the metroproject quattro concept at the Tokyo motor show two and a half years ago and almost all of that car’s design has carried over to the production car. There are plenty of design touches from Audi’s larger cars on the A1: the ‘wing-design’ LED daytime running lights are now a familiar facial feature of new Audis and the A1 is no exception.

The front-wheel-drive A1 shares its steel-based platform with the Volkswagen Polo, Seat Ibiza and Skoda Fabia. But the MacPherson strut front and torsion beam rear suspension systems have been tuned to provide the A1 with what Audi claims are more distinct and engaging dynamics than its siblings.

The UK will get three engines from launch: a 1.2 TFSI, a 1.4 TFSI and a 1.6 TDI. The model tested here is range-topping 120bhp 1.4 TFSI model equipped with the seven-speed S Tronic gearbox. In S Line trim as we’re testing here, it will set you back £18,280.

See the Audi A1 pics

What’s it like?

Sophisticated. No more so is this evident than in its interior. No other volume manufacturer keeps such a consistently premium feel in their cars across the range, and the A1 is no exception for Audi. Its interior quality and design feel like an Audi should, even though it’s the smallest, cheapest Audi.

Indeed, there are even aspects to the A1’s interior that could filter up to the rest of the Audi range. The MMI sat-nav that pops out the top of the dash is a stylish and neat feature that feels premium enough to move higher up the Audi range.

The 120bhp engine feels like it’s pulling a lot of weight around, although it would be unfair to call it underpowered. On the whole, however, it’s a refined unit that’s silky smooth; it just wouldn’t hurt to have a bit more grunt.

The seven-speed S Tronic gearbox offers quick and smooth upshifts but, as is often the case with DSG ‘boxes, step off can be hesitant and shifts from second to first and into and out of reverse are too jerky.

To drive, the A1 feels very mature. It feels far more substantial than its compact dimensions suggest, especially when considering its platform is shared with the Ibiza and Fabia. The Polo is more refined than its budget counterparts, but the A1 moves this on even further; it has an air of sophistication and refinement that we haven’t seen before in this class.

The weight of the steering is also heavier than anything in the class, further adding to its big car feel. From the front seats, this substantial feel makes the A1 feel like an ever so slightly smaller A3. But this big car feel in the front isn't carried backwards. There is less space in the rear seats and in the boot than a Fiesta.

Our test car came with 17-inch wheels clad in 215/40 R17 tyres. On billiard-smooth German roads of the test route, the ride was okay, but we believe this a wheel/tyre combination you’d want to avoid in the UK.

The handling is acceptable; not class leading, but it goes about its business again in a much more grown up way than the Ibiza. It’s not massively engaging; there’s plenty of grip and some throttle adjustability but the A1 won’t jab its tail out at will, although it will tuck its nose in if you really go for it.

It’s a solid, if somewhat uninspiring driving experience.

Should I buy one?

Small cars should offer something novel – a Mini is unashamedly retro, while a Citroen DS3 is the opposite. The Fiesta looks good inside and out and also has fine dynamics.

The Audi doesn’t offer anything novel, asides from an interior that’s unmatched quality wise in the class. It’s just the same Audi experience in a smaller package. If you want one, buy one: there’s no compelling reason why we wouldn’t recommend this car to potential buyers.

It doesn’t challenge the Fiesta for class honours, but buyers of these two cars are never likely to overlap.

The A1 offers the tried and trusted Audi formula at an affordable level and this will obviously be appealing to many. It's a shame then that there are cars that can do what the A1 is trying to do much better.

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Comments
78

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago


catnip wrote:

With this comes sports suspension, which, in Audi terms usually means a rock hard ride.



You should try it to see if you like it. I don't like hard suspension and I've just ordered an A3 Sport. The S Line is another matter.

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

The A1 shares its platform with the Polo and the Ibiza. The Fabia has a different, earlier platform

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

Far be it for me to say I like the looks of an Audi but I am going to say it. I like the look of this A1, AAAAhhhhhhhhhh.


But as written it does nothing to move the game on so back to the old Audi appeal then Badge, Badge, Badge.

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago


Jon Hardcastle wrote:

Far be it for me to say I like the looks of an Audi but I am going to say it. I like the look of this A1, AAAAhhhhhhhhhh.


But as written it does nothing to move the game on so back to the old Audi appeal then Badge, Badge, Badge.



I don't understand all this "it does nothing to move the game on". What has the Mito done except look ugly and have suspect dynamics? Not to mentions stability issues. What has the DS3 done except take a C3 and make it a but funky and have dodgy colour schemes? Hardly ground breaking is it?


What's wrong with having options? If you want sporty handling get a Mini. If you want a small, stylish well made car with decent dynamics and yes a 'premium' badge get an A1. If you want a car which looks cross eyed get a Mito. Nothing wrong with choices, we don't all want the same thing.


Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

Well what a surprise. The A1 turns out to be a soberly designed, beautifully built, sweet driving, efficient small car for people of maturity and taste who would not be seen dead in a Fisher Price Mini, or a ridiculous Citroen with a purple fake tiger striped roof and yellow mirrors. And goodness me, if you add the pointless stiff suspension and drug dealer wheels it rides a bit stiff. Who would have expected that from an Audi?


Glad I've ordered mine in sensible socks SE trim with small wheels and a deisel.


And in the same sentence as a Ford Fiesta? ... get real!

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago


Lee23404 wrote:

I don't understand all this "it does nothing to move the game on". What has the Mito done except look ugly and have suspect dynamics? Not to mentions stability issues. What has the DS3 done except take a C3 and make it a but funky and have dodgy colour schemes? Hardly ground breaking is it?


Could it be that so much is expected of the likes of Audi given the esteem in which they are held with the success they have achieved in sales, design (like it or not), bringin 4wd to the masses etc. The likes of Alfa are regarded as perennial underachievers despite mainly giving us cracking looking cars and Citroen have long held the stack it high sell em cheap reputation.


The reality is that Audi while making nice well built bullet proof interiors are no better than the rest. As they say they make expensive Skoda's.

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

Autocar wrote:

The smallest, cheapest Audi ever

What about the Audi 50? An Audi version of the Polo Mk I.

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

Lee23404 wrote:

What has the Mito done except look ugly and have suspect dynamics? Not to mentions stability issues.

Mito Cloverleaf has active suspension(!),and other versions were improved after the first series (you can find test drives here in Autocar, or elsewhere).
Personally, I think the old one A2 even now looks better. This one is like shrunken A3. I have the same problem of differentiating BMW's X1,X3,X5...,now A1, A3,Q5, Q7...
no imagination at all !

Lee23404 wrote:

Nothing wrong with choices, we don't all want the same thing.

And thank's God for that !!!

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

With the exception of the Fiat 500, I don't think any other manufacturer has come up with a super mini as compelling as the MINI. To be fair the Audi's interior looks great, but cool it ain't.

Re: Audi A1 1.4 TFSI S Tronic

3 years 4 days ago

McJohn wrote:

Glad I've ordered mine in sensible socks SE trim with small wheels and a deisel.

Thats what I would like to have done, but I really think that the 1.2 petrol might struggle, especially after reading this test of the 1.4

I guess you found the ride comfort ok on the SE spec?.

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Our Verdict

The A1 is a stylish, high quality and competent supermini, if a little expensive, it has the cabin quality and powertrain refinement that we’ve come to expect from an Audi.

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