Alfa Romeo's partnership with Mazda will enable Alfa to deliver on its brand promise
27 September 2012

Fiat-Chrysler boss Sergio Marchionne expects to be able to announce, "in 60 to 90 days" a coordinated powertrain policy that will link future Alfa Romeo and Maserati models.

Speaking at the Paris motor show, he said that he feels the move can be made now that Alfa has the architecture in place - via the recent deal with Mazda to link the next Spider with the next-generation MX-5. Now the plans are in place, Alfa Romeo can build the characterful sports-car range needed to fulfil its brand promise.

He also sounded encouraging about an extension of the Mazda link to Fiat cars. "Everything is possible," he said. "Our relationship has just started. But let's take this thing one step at a time."

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Comments
5

28 September 2012

SadlySaddlery I think alfa will end up like rover and Saab especially under Fiat ownership.

 

the partnership with Mazda works for Fiat but for Alfa it will diminish the value of the brand.

have said many times before, Subaru is Alfa's natural partner, that way Alfa can have its own usp, return to flat four engines, RWD and improve its build quality. 

sadly it will never happen.

30 September 2012

Subaru is owned by Fuji Heavy Industries, of which Toyota has a 16% share. Hence the GT86, making an Alfa Romeo / Mazda alliance more likely.

www.KOOOLcr.com

 

30 September 2012

Where is information on this once wonderful iconic masterpiece of the rally world? Down the toilet I would think. If they had the architecture in place for Lancia with Mazda it would have made sense to some extent, but to do it with Alfa is really the worst news possible. BUT as I have said before - there will be only one winner in the partnership, and that will be Sergio who will pocket a few million. The brands will diminish will be another Rover - Saab story down the line in 5 years time.

what's life without imagination

1 October 2012

Mazda seems like a natural choice. Reliable Japanese cars with a sporting slant.

Remember the old 323 that used to look like a 4 door Celica?

The MX5 which is fun to drive like an old school roadster (even 1990 vintage models are fun!).

Tie up with Alfa will be tremendous, hopefully they'll get it right - Alfa design and soul and Mazda build quality. Not the other way around (as per the disastrous Arna)

 

2 October 2012

Alfa need a small open RWD sports car platform

Mazda need a partner to develop their small open RWD sports car platform

Good for both companies

 

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