Volvo is looking to launch a bespoke service for customers who want more luxury or unique colour schemes on their cars.
An appetite for high-end Volvos became clear when First Edition XC90s, priced at £68,000, sold out within 48 hours despite being available in only one colour and trim option. Volvo says it sees increasing demand from high-end customers who want to customise their cars.
“Work is ongoing to see what opportunities are there,” said Iain Howat, Volvo UK’s head of product. “If we do something, it would be along the lines of what they do with the Range Rover Autobiography. But we have to get the basics right.
"There are active discussions and mock-ups based on the Concept 26 interior have been made, which look very close to production.”
Volvo's Concept 26 was designed to show how its next-generation interiors would look, and was revealed at the LA motor show in November.