The futuristic Concept 26 interior design study could provide the platform for Volvo to launch a bespoke car service

Volvo is looking to launch a bespoke service for customers who want more luxury or unique colour schemes on their cars.

An appetite for high-end Volvos became clear when First Edition XC90s, priced at £68,000, sold out within 48 hours despite being available in only one colour and trim option. Volvo says it sees increasing demand from high-end customers who want to customise their cars.

“Work is ongoing to see what opportunities are there,” said Iain Howat, Volvo UK’s head of product. “If we do something, it would be along the lines of what they do with the Range Rover Autobiography. But we have to get the basics right.

"There are active discussions and mock-ups based on the Concept 26 interior have been made, which look very close to production.”

Volvo's Concept 26 was designed to show how its next-generation interiors would look, and was revealed at the LA motor show in November.

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Comments
3

1 January 2016

Whilst I totally agree there is scope for an even higher quality bespoke Volvo, I also believe there is a limit to how much further or more expensive they can go with just 4 cylinder engines, most buyers of high end vehicles ultimately put refinement as a high priority, and as good as their engines are, they not the most refined.

1 January 2016

To empty your wallet to be one up on the Joneses - I think that the Nano should be supplied FOC for A Hole and Co to get real with life and style and realize its time to stop self indulgence with one finger in the air

what's life without imagination

1 January 2016
5wheels wrote:

To empty your wallet to be one up on the Joneses - I think that the Nano should be supplied FOC for A Hole and Co to get real with life and style and realize its time to stop self indulgence with one finger in the air

Exactly, hence the reason the Bentley SUV had sold out before it had even been revealed or the price and spec had been released, some people will buy anything if it has the right badge attached. They say you cant polish a turd, and thats true , but you cant but you can cover it it glitter, give it a fancy name badge and charge a fortune just the same.

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