Hybrid hatchback gets a makeover to celebrate 10 years of sales in the UK

Toyota’s Prius has been given a special-edition model to celebrate 10 years of sales of the hybrid hatchback in the UK.

The Toyota Prius 10th Anniversary special edition will be limited to just 1000 units and is based on the top-spec T-Spirit trim level.

See the official pics of Toyota's special-edition Prius

Each unit sports a body kit including front, rear and side skirts, 17-inch alloys, rear privacy glass and embossed black leather upholstery incorporating the car’s 10th Anniversary logo. Buyers can choose one of two colours: White Pearl or Astral black.

Read more on Toyota's new Prius MPV

Despite the styling changes, the car’s CO2 emission and economy figures still stand at 70.6mpg and 92g/km respectively.

The changes result in a price tag of £26,150; the first deliveries are expected later this year and it is available to order now.

See all the latest Toyota Prius reviews, news and video

Our Verdict

Toyota Prius
All-new Prius blends hyper-low CO2 with credible real-world pace

The Toyota Prius is an easy and very visible route to greenness

Join the debate

Comments
19

26 October 2010

booo, plastic parts added on?

wait, were is the efficiency of adding more weight to the package?

still, impressive numbers...

26 October 2010

[quote Autocar]See the official pics of Toyota's sporty Prius special

[/quote]

In what way is this "sporty" ?

Does it have up-rated suspension ? Wilder camshafts ? Close-ratio gears ? Lightened flywheel ? Lightweight bodywork ?

26 October 2010

£26,150?!

You could have bigger Mercedes-Benz C-Class BlueEfficiency for that, or a top of the range Alfa Romeo Giulietta 170 hp JTD for £4k less! No, I don't get it at all, but each to their own. People are as entitled to buy this near £30k small hatchback as others are an £80k Range Rover, haha.

26 October 2010

Let's have a feature on a selection of 10yr old Priuses of varying mileages and see how their battery packs have stood up over time.

26 October 2010

Just taken me 1 hour 44 minutes to get back on my chair from when you published this...

...£26k for a Prius. Not really worthy of a sarky comment is it. Kind of speaks for itself.

26 October 2010

[quote tonym911]Let's have a feature on a selection of 10yr old Priuses of varying mileages and see how their battery packs have stood up over time.[/quote]

That's actually a really good idea.

26 October 2010

So they're asking for an additional quarter of the base price for a mild bit of pimpery... that's pretty horrendous.

26 October 2010

Wondered how long Toyota would wait before attempting to recoup some of their hybrid losses. Priced-up special editions like this close the gap between established hybrids like Prius and full-on EVs, and prepare the ground for further price hikes. So in one way EVs are good for Toyota, whether they make any themselves or not.

26 October 2010

That price really is just ridiculous...especially considering all the cars you could get for that sort of money; Alfa Brera and 159, VW Scirocco, Golf GTI, BMW 3-Series, Merc C-Class (and those are just the cars you could get brand new; don't get me started on used cars for that money, such as a Citroen C6, Renault Laguna Coupe...............)

 

- Follow your own star -

26 October 2010

[quote tonym911]Let's have a feature on a selection of 10yr old Priuses of varying mileages and see how their battery packs have stood up over time.[/quote]

And to make it a little more balanced, include a comparison with how many of BMW's 2 litre diesels have blown a turbo and eaten their engine over the past 10 years. For added spice, mention how long the DPF lasts before it needs replacing, and just how much a dealer will charge to replace it.

[quote Dark Isle]£26,150?! You could have bigger Mercedes-Benz C-Class BlueEfficiency for that[/quote] You could have the similar sized C-Class for only a bit more money, but it would cost you literally double to run as a company car. Horses for courses.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Mercedes C350e Sport
    First Drive
    28 September 2016
    Petrol-electric C-Class is a surprisingly well-priced alternative to a diesel but not the greatest example of the new ‘PHEV’ breed
  • Car review
    23 September 2016
    Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer
  • Ford Ka+ 1.2 Ti-VCT 85
    First Drive
    22 September 2016
    A rounded, refined and well-sorted bargain supermini – once you’re used to the confusing role redefinition imposed on the once-cheeky Ka
  •  Maserati Ghibli Diesel
    First Drive
    22 September 2016
    Maserati releases another range of updates for its range best seller, the Ghibli. We've driven the diesel version, but there's little improvement on before
  • Tipo Front
    First Drive
    21 September 2016
    New Fiat Tipo offers impressive space and practicality for a reasonable price. We try the 1.6 diesel on the demanding roads of North Wales