Rising development costs add thousands to list price; older buyers now the target

Ballooning development costs will result in a more expensive Toyota FT-86 when it arrives late next year, according to an insider close to Toyota.

When the concept was unveiled at last year’s Tokyo motor show, a Toyota engineer said that the company was aiming for an entry-level price in Japan of around £13,000.

See pictures of the Toyota FT-86

But the R&D team is now more focused on minimising fuel consumption and producing the cleanest engine possible; the Subaru boxer engine planned for the car is not considered to be that clean or fuel-efficient. That could force the Japanese price up to around £15,000, with the range-topper costing £17,000.

The hike in the cost moves the FT-86 further away from the original concept of a cheap, entry-level sports car and will no doubt be a disappointment to the people within Toyota who fought hard to get the project approved by bosses.

The car is also likely to be marketed to older buyers than originally planned, too. The head of Toyota’s newly created sports vehicle department, Tetsuya Tada, told Autocar that his team had increased the target age group by 10 years, from the 30s to 40s, after market research revealed that fewer younger buyers would opt for the sleek coupé than first thought.

Peter Lyon

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21 April 2010

What idiot didnt realise that that even if they make a new revised engine that goes from say 35mpg to 45mpg, it is still more economic for the customer to buy the old engine for £2k cheaper in overall costs.

Its the same mistake many people make when buying diesel cars.

They will be even more stupid not to offer the cheaper unrevised engine as an option with £2k discount. Thats the model i would buy.

But no, i expect everyone has to buy the more expensive model, how convenient..

And they think 30 year olds dont like sleek coupes? if true thats tragic.

21 April 2010

[quote beachland2]

What idiot didnt realise that that even if they make a new revised engine that goes from say 35mpg to 45mpg, it is still more economic for the customer to buy the old engine for £2k cheaper in overall costs.

Its the same mistake many people make when buying diesel cars.

They will be even more stupid not to offer the cheaper unrevised engine as an option with £2k discount. Thats the model i would buy.

But no, i expect everyone has to buy the more expensive model, how convenient..

And they think 30 year olds dont like sleek coupes? if true thats tragic

[/quote] +1

21 April 2010

I cant see why Toyota would not use one of their own engines as i believe the emissions and fuel efficiency are superior to the Subaru units.they have the age group all wrong too.people in their 20's would like this car too

21 April 2010

[quote Flash Harry]I cant see why Toyota would not use one of their own engines as i believe the emissions and fuel efficiency are superior to the Subaru units.[/quote] Toyota use inline engines which are quite tall. They wanted this car to have a very low bonnet and to still meet pedestrian requirements they'd need a very low engine, hence the Subaru boxer (they're wide, but low). There any cheap/easy way for Toyota to apply their variable valve timing cylinder heads to the old boxer engine? That'd help emissions and top end power...

21 April 2010

My bad - turns out Subaru have "active valve control system" or somesuch. Wonder when they introduced that, I don't see it happen?

21 April 2010

[quote Flash Harry]they have the age group all wrong too.people in their 20's would like this car too[/quote]

I agree. People in their late 20's up, will want this . In North America, I can imagine it being a popular car for even younger- maybe College Students/early 20's upwards

21 April 2010

[quote fuzzybear]

[quote Flash Harry]they have the age group all wrong too.people in their 20's would like this car too[/quote]

I agree. People in their late 20's up, will want this

[/quote] But, what about your Fiat 500? I can't think of a better way to spend £13k than on something everyone else has got...

21 April 2010

Sorry, im quite tired. Im not quite sure what you mean. Just going on from what I see here,( not sure if it's representative of anywhere else) there will always be those who prefer a 3 series coupe and that coupey shape, rather than a fat little cute dumpling of a car like the 500. Some people will want cute and cuddly, some will want "Fast and Furious" style cars. How they fund the cars, is another issue

21 April 2010

[quote fuzzybear]Sorry, im quite tired. Im not quite sure what you mean. Just going on from what I see here,( not sure if it's representative of anywhere else) there will always be those who prefer a 3 series coupe and that coupey shape, rather than a fat little cute dumpling of a car like the 500. Some people will want cute and cuddly, some will want "Fast and Furious" style cars. [/quote] I realised I didn't really make myself clear. What I meant is that a number of people in their 20s (who this car should appeal to, 30s as well) find the "cute, cuddly" Fiat 500 that everyone owns a "unique choice that says something about their personality" better than something like this car. I have to admit, I love this car, it's just a pain I'm so bloody practical (and I let my wife get a saloon which means I have to have the estate for the dog) and therefore can't see myself owning one. Small car, mid-displacement engine, decent power = heaven.

21 April 2010

Hehe , yes I have to agree. Its a car I want to own if its good to drive, but its not a practical day to day car. Its the kinda car if I had the space and the means I could imagine keeping in a garage and using at weekends and no-one else being allowed to drive it lol. It reminds me a bit of the Mitsu Eclipse- I dunno if you see many of them now in North America- ( no idea what they were like to drive). I could imagine it holding a similar target market over there -rich daddies girls at highschool or college and if its good to drive then a younger target audience of males too who are inspired by all those Fast and Furious style films -and then the purists who as you say just want a rwd..[quote theonlydt]Small car, mid-displacement engine, decent power = heaven.[/quote]

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