PSA to enter the pick-up truck market as part of the group's 'Push to Pass' growth strategy; official announcement due next week
Jim Holder
30 March 2016

PSA Peugeot Citroën is tipped to announce that it will enter the booming pick-up truck market next week, possibly as part of a joint venture with Toyota or Fiat.

Speaking at the launch of the mid-sized Citroën Dispatch and Peugeot Expert vans today, both Peugeot boss Maxime Picat and the CEO of PSA Europe, Denis Martin, fended off questions about joining the pick-up market, saying an announcement was due next week.

On 5 April, PSA Peugeot Citroën is expected to reveal a six-year growth plan under the working name 'Push to Pass', a reference to the boost button on some race cars that allows them to achieve maximum performance for short periods in order to overtake. A pick-up truck is expected to be part of that strategy.

It is unlikely that PSA would develop such a vehicle alone, because sales volumes in the sector do not justify the investment costs. As such, it is likely to reveal a joint venture with either Toyota, with whom it is building the Proace as a sister vehicle to the Dispatch and Expert, or Fiat, with which it is already working on the joint Fiat Ducato, Peugeot Boxer and Citroën Jumper project.

Rivals for the mooted pick-up will include the Ford Ranger, Isuzu D-Max, Mitsubishi L200, Nissan Navara and VW Amarok. Both Renault and Mercedes are working on a joint venture project to launch a pick-up, while Fiat is also preparing to enter the sector.

Peugeot was the last PSA brand to have a pick-up truck on sale in Europe, selling the 504 pick-up until the early 1990s.

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Comments
9

30 March 2016
I'm old enough to remember the Peugeot 505 pick up from the early 1980's, with it being a at the top of the tree for toughness in them days where pick up's were concerned... I ran a 2.5 505 GTDt around that time as a company car, it was a fantastic car, I loved it...

31 March 2016
Landie wrote:

I'm old enough to remember the Peugeot 505 pick up from the early 1980's, with it being a at the top of the tree for toughness in them days where pick up's were concerned... I ran a 2.5 505 GTDt around that time as a company car, it was a fantastic car, I loved it...

My own experience with all things French has been so negative that I wont even get inside a taxi if it is French for fear of breakdown or something coming off in my hand! The most deplorable record. Also I was acting as consultant to a Finnish company here in St. Petersburg who needed to improve their bottom line. That was easy. We ditched the 25 Citroen vans and bought VW caddies. The result was a 32% saving in time off the road and an incredible 47% saving on servicing costs.

what's life without imagination

31 March 2016
Fiat just recently (November 2015) introduced a Mitsubishi L200 based pickup - the Fullback. So it's very unlikely that it will be replaced so soon with a vehicle developed with or by PSA.

31 March 2016
rtwingo wrote:

Fiat just recently (November 2015) introduced a Mitsubishi L200 based pickup - the Fullback. So it's very unlikely that it will be replaced so soon with a vehicle developed with or by PSA.

Was wondering this, the Fiat is a rebadged Mitsubishi, surely they wouldn't have the rights to sell it as Peugeot?

Toyota Hilux the likely candidate?

31 March 2016
Very great lack of decent journo going on and an absolute dearth of news and tests and info - maybe they all took long Easter vacations. This week has been really boring and clearly left to the tea children to be promoted for a weeks journo

what's life without imagination

31 March 2016
I too remember the old 505 pick up. Could take some serious pain & come back for more. Can't see the new stuff doing the same. A tie up with Toyota sounds like a good idea, but we all know what will happen. Same as when Nissan & Alfa Romeo & later Nissan & Renault worked together. Instead of the Japanese doing the oily bits n the Europeans doing the styling it was the other way round. Oh dear!!!!! Pity there goes the Hi lux's reputation.

31 March 2016
JointDevelopment project like the 107/C1/Aygo could yield some serious sales. Perhaps part of the push to get back into the US market too? About bloody time, the German's stranglehold on the car market is not good news for the consumer.

31 March 2016
Seriously? could someone not do something better than to chop a concept car, this image was from the Citroen AirCross from April last year.

Are were a day early for April fools?

31 March 2016
The old Peugeot 504 pickup, was bullet proof.

www.KOOOLcr.com

 

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