This is the first look at the all-new Kia Cee'd, which will debut at the Geneva motor show in March
15 February 2012

These are the latest official images of the all-new Kia Cee'd, ahead of its official debut at the Geneva motor show in March. The new pictures reveal the Kia Cee’d’s interior, which Kia has given a ‘premium’ feel as the brand continues its drive to increase its desirability and sophistication.

The new Cee’d – which is longer, wider and lower than its predecessor, but has the same long wheelbase – adopts the Peter Schreyer-designed lines of other recent Kias. Daytime running lights, the use of chrome trim and the badge located on the bonnet rather than on the grille lend a more premium appearance. The cabin is said to be more driver-orientated and the materials used will heighten the car’s perceived quality.

For the interior, Kia is promising improved switchgear, touch-screen technology and enhanced ergonomics. The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The main control panel wraps around the steering wheel, and main control groups such as audio and aircon have been segregated in an effort to give the Cee’d a ‘big car’ feel. Kia says there are more soft-touch materials in the cabin, as well as chrome detailing on the switchgear.

Kia is seeking to strongly differentiate the three-door Kia Procee'd from the five-door and estate models. A source at Kia confirmed the goal is to give the Procee’d a more sporting pedigree, in a similar way to how Volkswagen positions the Scirocco against the more conservative Golf.

The engine line-up is yet to be confirmed, but engines will be more efficient in terms of fuel consumption and emissions. A hot hatch version of the Procee’d will feature the 1.6-litre engine from the forthcoming Hyundai Veloster Turbo, offering around 200bhp.

Kia says the five-door will be the first to go on sale in June, followed by the estate in September. The Procee’d will arrive in 2013, with the performance variant following later that year.

Stuart Milne

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Our Verdict

Kia Cee'd
The Kia Cee'd is a great second attempt at a class-leader, but lack of driver engagement lets it down

The Kia Cee’d is more than good enough to harry the opposition

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Comments
27

10 January 2012

Difficult to make an objective opinion with just one picture but this is far better looking (that'll be the Schreyer bit) than the current model and a far cleaner and more elegant design than it's new sibling Hyundai i30.

 

 

It's all about the twisties........

Myk

10 January 2012

Hmmm, Kia's charge continues. A very handsome and grown-up looking car, from what we can tell. If the Pro_cee'd (please dump that name, or at least the random punctuation) grows up in a similar manner, and has the Veloster's turbo engine, then it'll sound the death knell for the dumpy looking Hyundai.

10 January 2012

I think the pre-facelift mark 1 looks better, though this may have a nicer interior.

10 January 2012

Really looks like a Kia Forte hatch with a new face grafted on.

10 January 2012

At least it's a little different from the rest of the KIA range, it doesn't have that corporate look that other manufacturers crave right now. I like it.

10 January 2012

Very nice. Has a Golf-like solidity to it. Nicer than the Hyundai, in that it doesn't look like something else.

"The creative adult is the child who survived."

11 January 2012

Not bad, looks like a sort of Golf with a whiff of Alfa/Fiat - but the grille-shape is unforgivably naff.

11 January 2012

[quote Myk]A very handsome and grown-up looking car, from what we can tell. [/quote]

I was very impressed when I sat in the current model, thinking that if you were Renault you should be very worried!

Then my mum bought a Venga. Engine could do with some refinement, but overall it's a very good car. For example the dash looks better put together than say a Ford or a Vauxhall.

12 January 2012

Difficult to see much with this pic. Looks good though possibly a case of 'big car's nose grafted on to small car's body'...

13 January 2012

If it is even better than the one I hired in Spain a couple of months ago it should be really great. That was a quite leggy Eco model which nevertheless drove extremely well, covering long distances extremely economically and relatively quickly. Handled tidily and even had a decent ride (considerably better than my Gen 8 Accord). OK I am an 'older' person but an absolutely key sector for Kia (geddit?).

Bart6

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