Budget five-door hatchback goes on sale in Asia and will come here in 2013

The Mitsubishi Mirage, a budget five-door hatchback aimed primarily at emerging markets, will go on sale in Thailand at the end of this month. Described by the Japanese manufacturer as a ‘global compact car’ the Mitsubishi Mirage will be rolled out across other south-east Asian nations before it goes on sale in Japan, Europe and other markets. It will eventually arrive in the UK in 2013, when it will replace the ageing Colt.

The Mirage is a key car in Mitsubishi’s plan to focus on global models for emerging markets and also start offering electric cars. Mitsubishi Motor Company president Osamu Masuko said Thailand was selected as the first market for the Mirage because the country has a strong eco-car program.

“The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions, just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world,” he said.

At 3710mm in length, 1665mm wide and 1490mm high, the Mirage – which was showcased at last year’s Tokyo motor show – is 115mm longer, 70mm wider and 10mm lower than a Kia Picanto. Light weight and aerodynamic design is key to the Mirage, so expect a sub-1000kg kerb weight.

Power comes from a 1.2-litre engine and Mitsubishi claims fuel economy will be about 62mpg. The Japanese manufacturer aims to sell 2500 examples per month in Thailand.

The starting price for the vehicle is 380,000 Thai Bhat, which equates to about £7700.

Huw Hopkins

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Comments
12

20 March 2012

Hmm this is replacement for the Colt? not a great progression is it

20 March 2012

[quote ianp55]Hmm this is replacement for the Colt? not a great progression is it[/quote]

Just like the new micra, it is going to be built in a country with a cheaper workforce. it makes financial sense to Mitsubishi, and the pensioners who buy Colts over here won't care where it's made or what it looks like. The days of the Japanese building small cars that are different to the norm and/or appeal to enthusiasts are over!

20 March 2012

I agree with you about the Micra this is in the same mould, at least the old Colt shared a platform with the Smart FourFour this doesn't seem to have anything going for it at all.

Unfortunately another nail in the coffin of Mitsubishi give it another few years and all that will be sold over here will be the L200 & Shogun

20 March 2012

[quote ianp55]

I agree with you about the Micra this is in the same mould, at least the old Colt shared a platform with the Smart FourFour this doesn't seem to have anything going for it at all.

[/quote]

I think though that Mitsubishi will concentrate on selling this in countries like India, china, Thailand e.t.c and don't really care about European sales as much. Same as Nissan don't care with the Micra. But at least Nissan offer us a crossover which appeals more to us Europeans.

[quote ianp55]Unfortunately another nail in the coffin of Mitsubishi give it another few years and all that will be sold over here will be the L200 & Shogun[/quote]

Yep, I agree. Unless PSA take them over fully and Mitsubishi offer rebadged Peugeots and Citroens like they have already started doing with SUVs.

20 March 2012

The starting price for the vehicle is 380,000 Thai Bhat, which equates to about £7700.

And abt 9999.99 in the UK I suppose !!!! at least after Cameron has finished with it

20 March 2012

Looks like an honest little supermini. There's nothing wrong with one of those.

20 March 2012

Article doesn't say if Mitsubishi make the car in Japan or if it is made for them. Doesn't say if it is a new platform or a re-working of something else. I don't think this could take sales from Hyundai/Kia. Really expect much better than this from Mitsubishi.

20 March 2012

[quote ianp55]Micra this is in the same mould[/quote]

At first glance it's similar to the Micra as well...

21 March 2012

I had a Colt CZT and a very good little car it was too. It went well and had distinctive looks.

I wouldn't want one of these new things though.

21 March 2012

I would worry about this vehicle's prospects in developed countries. However, very basic, economical and reliable cars are needed in poorer nations. This is where the new Mirage could play a very useful role. In the light of this, we shouldn't be too critical of it. (In any case, it looks far more attractive than the BMW's new 1-Series.) E

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