Firm's two most senior designers are reluctant to show too many new concepts in the future

Mini’s two most senior designers are reluctant to show too many new Mini concepts as “there is a limit to the amount people can take”.

Mini has gone from one model to four in less than 10 years. Mini design chief Gert Hildebrand said the firm “has more things to show”, but “people needed to get used” to new Minis first, including the Countryman.

“It’s sold out until April, but its long-term prospects are unknown,” he told Autocar.

Read more on Mini ruling out a UK design studio

BMW Group design chief Adrian van Hooydonk said: “We have ideas for Mini in the future, but we need to be careful how we communicate them. Mini is a very sensitive brand.”

Mini is expected to show its next concept at the Geneva motor show in March, the ‘mini’ Mini. “A ‘mini’ Mini would make sense as it’s between the scooters [shown at Paris last month] and the hatchback,” said Hildebrand. “It’s something we’d like to do.”

Hildebrand also said Mini’s Coupe and Roadster models were on track for a 2011 launch, starting with the Coupe model. Design work on the Mini ‘3’, the third-generation Mini hatchback due in 2013-14, is also underway said Hildebrand.

“We’ve started work on the design but it’s too early to say how it’ll look,” he said.

Julian Rendell blog: Where is Mini's UK design studio?

Van Hooydonk said all future Minis “will be the smallest in their segment and be small, premium and customisable”.

On the subject of the ‘mini’ Mini, He said: “Go smaller? We have lots of ideas… I had an original Mini so I know what the brand is all about. We need to have ideas for the future.”

Mark Tisshaw

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Comments
9

14 October 2010

[quote Autocar]“there is a limit to the amount people can take”[/quote]

For once, Mr. Hildebrand is talking sense.

But get used to the Countryman? Well, you can see where the arrogance of the design came from...

Perhaps the "long term prospects" comment is a nod to some of the less than complimentary feedback?

Hey a 'mini' Mini? Who would had thought that? Will we finally get something that adheres to all the "brand values" and not just some of them?


14 October 2010

I get the feeling that they have already reached the point of showing too many new Mini concepts but as long as people keep buying them they will keep designing them.

14 October 2010

[quote Autocar]“Design work on the Mini ‘3’, the third-generation Mini hatchback due in 2013-14, is also underway said Hildebrand.

We’ve started work on the design but it’s too early to say how it’ll look,” he said.[/quote]

Er, like a boated Mini 2, which looks like a bloated Mini 1, which was a reasonable if bloated representation of a proper Mini?

14 October 2010

Er you already have .

14 October 2010

Van Hooydonk said "I had an original Mini so I know what the brand is all about.". How pompous. I have a wife Mr Hooydonk, but that doesn't mean I understand women ;).

14 October 2010

Does that mean we still have to wait for the Minivan 3 & the Mini Moke 3 ???

They still haven't come up with the Mini Twin Cab >>>>> but give them time !!

14 October 2010

[quote derek171]

Does that mean we still have to wait for the Minivan 3 & the Mini Moke 3 ???

They still haven't come up with the Mini Twin Cab >>>>> but give them time !!

[/quote]

Or even the Mini-Cygnet for use around town ??

14 October 2010

[quote derek171]

Does that mean we still have to wait for the Minivan 3 & the Mini Moke 3 ???

They still haven't come up with the Mini Twin Cab >>>>> but give them time !!

[/quote]

Or even the Mini-Cygnet for use around town ??

14 October 2010

"I had an original Mini so I know what the brand is was all about."

Reads a bit better now!! Ok, so we've got the scooter mini, the mini mini, the mini, the estate mini, coupe mini, off road mini, the convertible mini, so that leaves...

The maxi mini, mini-mpv mini, maxi-mpv mini, luxury saloon mini, supercar mini... have I missed anything?!

For a car who's motto should be something like "less is more", the product line certainly doesn't seem to follow suit.

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