Maserati is set to launch a rival for the Porsche Cayenne with a Jeep Grand Cherokee-based SUV

Maserati is gearing up to take on the Porsche Cayenne with a new SUV, Fiat and Chrysler Group boss Sergio Marchionne has revealed.

The firm’s R&D boss, Harald Wester, revealed recently that Alfa will use the Jeep Grand Cherokee (pictured) platform as the basis for an upmarket SUV to rival the BMW X5. It would join the 159’s successor and a more affordable compact SUV as Alfa re-enters the US market in 2013.

Read more on Alfa's SUV plans

Marchionne confirmed the plan for a large SUV in a conference call with journalists and then hinted that the platform — originally designed for the Mercedes M-class, R-class and GL back in the days of DaimlerChrysler — could also underpin a new Maserati.

Marchionne said: “One of the things we are now looking at in some detail is utilising this architecture and extending its application for future products both within Chrysler and outside Chrysler.”

Marchionne also revealed that he is looking closely at using existing Maserati engines in the new performance-orientated SUV. This sets up the possibility of the new SUV using the same Ferrari-produced V8 engines as the GranTurismo, GranCabrio and Quattroporte.

Greg Kable

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31

23 November 2010

Why not? It is certainly a profitable niche but at the moment only. I would not want to be spending a lot of money on something (large, luxury SUV) that in 2 or 3 years time may well be as popular as a pork chop in a synagogue.

And I for one can hust imagine what the inside of a Maserati Large would be like!

23 November 2010

The maserati kubang was at least in my eye one of the better looking luxury SUVs (much better looking than the porsche cayenne and especially that Lagonda SUV concept Aston martin showed at the Geneva Motor Show) and I felt that it was a shame that they didn't end up producing it. I'm glad they are going to make something along those lines. All they have to do is borrow a V12 from Ferrari, add it to the SUV and to the Quatroporte! A 599GTO engine dropped in a sexy Quattroporte body would be delicious!

23 November 2010

[quote ischiaragazzo]It is certainly a profitable niche but at the moment only. I would not want to be spending a lot of money on something (large, luxury SUV) that in 2 or 3 years time may well be as popular as a pork chop in a synagogue.[/quote]

People having been tolling that bell since before Porsche introduced the first Cayenne, and the market still shows no signs of slowing in this segment.

23 November 2010

Just dont make the same mistake Porsche made. Make it beautiful! Maseratis are things of beauty. An ugly maserati isnt worth making!

23 November 2010

[quote milliemiglia]

Just dont make the same mistake Porsche made. Make it beautiful! Maseratis are things of beauty. An ugly maserati isnt worth making!

[/quote]

Fingers crossed Pininfarina is up to the task. So far they have done well with their Maserati designs, and the Kubang concept was certainly a good start.

Like most I guess, I'd rather that it didn't have to exist. But if it does have to exist, I hope it's as good as the Quattroporte. Best-in-class is always debatable, as is desirability, but it certainly has to be good enough to compete at the sharp end.

23 November 2010

[quote disco.stu]

Fingers crossed Pininfarina is up to the task. So far they have done well with their Maserati designs, and the Kubang concept was certainly a good start.

Like most I guess, I'd rather that it didn't have to exist. But if it does have to exist, I hope it's as good as the Quattroporte. Best-in-class is always debatable, as is desirability, but it certainly has to be good enough to compete at the sharp end

[/quote]

Well put stu. I think the quattroporte is a simply stunning piece of design. It may have (many) faults but as far as desirability goes I'd have that over a Panamera, Mercedes, etc.

I'm sure the mestros at Pininfarina will do a fantastic job. If its not too much touble, just make it jaw-droppingly, achinly beautiful :-p

23 November 2010

Sergio watsissurname has clearly been kicked in the head, fatally. This will be a joke of a magnitude greater than the Cygnet.

How exactly will this Maserati drive? Like a truck. Are you people so naive to think this will even begin to compare with the new Cayenne? Don't make me laugh. Putting a Ferrari engine in a cart does not a good car make.

A surefire way to devalue, demean and cheapen the Maserati brand.

23 November 2010

Hear, hear. I was so pleased when the Kubang got canned, and deprecate this notion that individual brands must be represented in as many niches as possible. Particularly when the marques themselves form part of one or another of the super-consolidated über-groups, it seems regrettable that the brand should be diluted in this way simply to satisfy management egos or to steal sales (often from in-house rivals busily climbing similar greasy poles whilst working for another marque within the same group).

23 November 2010

[quote Liam F] it seems regrettable that the brand should be diluted in this way simply to satisfy management egos or to steal sales (often from in-house rivals[/quote]

My distain for SUVs means I agree with you in principle, but (unfortunately) the Cayenne is Porsche's most profitable model by far, and BMW makes buckets of cash from the X range. Lest we forget that car companies, like all companies, must make money to survive. And I'm not sure that this will steal sales from any in-house rivals; it'll certainly be placed well above anything chrysler or fiat make.

But the article did make me laugh. A "Cayenne rival" to be based on a a Jeep Grand Cherokee?!?!? The only thing that will rival is a '90s transit van.

23 November 2010

I was speaking generally rather than specifically, and of course one appreciates that these entities exist to benefit shareholders rather than to act as custodians of what went before. The sadness, however, is that despite advances in recent decades in that branch of philosophy concerned with the meaning of things, these meanings are gradually being eroded. To anyone my age - early-middle-aged - Maserati stands for something just as Fiat stands for something else and VW and Bentley and Chrysler and Renault stand for other things altogether different. Increasingly, however, these meanings are being stripped away leaving nothing but appearance and price, the one clearly subjective, the second not that interesting, highly reductive and frankly rather naff. Regrettably my children, if they understand any of this and even like cars (which, if they do not, may no longer be a bad thing) will likely know nothing of these once wonderful and complex differences or come even close to understanding the - what? spirit? soul? - which could once have been said to inhabit some of the great machines. Also Kubang was always such a stupid name for anything designed to be sold to anyone over the age of 11.

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