New boss Adrian Hallmark says the firm needs a crossover to "stop being a saloon-based company"

Jaguar is considering giving the green light to a crossover SUV according to well placed sources inside the company.

New boss Adrian Hallmark is firmly behind the plan too. “We need a crossover and we need to stop being a saloon-based company,” he told Autocar at a private dinner last night.

Hallmark also revealed that four-wheel-drive saloons will need to be part of the company's future in order to boost its appeal on the east coast of the US and parts of Europe.

Read more on the forthcoming changes to the XF range

He also confirmed that an estate XF was imminent - the wagon will account for a fifth of the model’s sales - and said that lightweight cars are part of “our future DNA”. That’s likely to add fuel to rumours that the next-gen XF and sports cars will be made from aluminium.

Jaguar Land Rover boss Ralf Speth also revealed that Jaguar’s Castle Bromwich plant was the factory under threat from closure before the decision was made to save it earlier this year. Earlier reports had suggested that the Solihull plant was the most likely to go.

Chas Hallett

See all the latest Jaguar reviews, news and video

Join the debate

Comments
39

10 December 2010

The only way forward when the market is so segmented you need 4x4 coupes, convertibles and pure sports.how about a 4x4 convertible like the Nissan Murano prototype.

10 December 2010

How about a Nissan Murano convertible? you are having a laff, that this heap of shite exists is bad enough without Jaguar doing its own version. This is a sign of the strength of the SUV market that so many manufacturers feel they cannot survive without one.

10 December 2010

A light weight future is a great idea.

4 wheel drive for saloons would be ok

An XF Estate is a great idea too, (as would smaller engines and manuals)

But a crossover? surely thats what Landrover is for, and exactly what the evoque is.

And yet no mention of sports cars. If Jaguar want to be more than a saloon car company thats where their efforts should be directed.

10 December 2010

It does seem to blur the line between Jaguar and Land Rover but he is right about needing to expand from the saloon market.

It would be sensible for Jaguar to create 2wd cross overs and Land Rover to stick to 4wd cross overs....... but I doubt it will be that simple!

 

 

It's all about the twisties........

10 December 2010

If they want to increase sales volume they should introduce a small premium hatchback... I think they could get away with selling a Focus-sized car without diluting the brand too much. & the amount of Audi A3s on the road shows how well it could potentially sell (they seem to be more common than Focuses these days!)

10 December 2010

[quote roverfan1984]

If they want to increase sales volume they should introduce a small premium hatchback... I think they could get away with selling a Focus-sized car without diluting the brand too much. & the amount of Audi A3s on the road shows how well it could potentially sell (they seem to be more common than Focuses these days!)

[/quote]

Yes they could. The A3, Giuletta and 1 series are proof of the pudding. Even Mercedes' rejigging of the B Class adds weight to this. There has been talk for the last 10 years about a C segment car and also an SUV/crossover. Having an expansion of product is good, providing they don't dilute resources to develop their core offering, ie largefast saloons and coupes.

You may think they should have done it under Ford ownership but I think a rebadged Focus and Freelander would have dminished the brand value somewhat.

Just how far 'premium' or 'prestige' manufactureers should diversify is open to question (Aston martin and it's IQ is a point in question) but if it is a logical move with little or no reliance on an 'inferior' product, I cannot see the harm.

10 December 2010

[quote roverfan1984]If they want to increase sales volume they should introduce a small premium hatchback...[/quote]

No no no no no no. A replacement for the X-Type will suffice. AN XF coupe, yes. Maybe an X-Type 2 door, but no 3 door bloody hatches. Haven't we had this discussion a few months back RoverFan?

An SUV is an obvious thing for them to do tbh, given their relationship with Land Rover and the fact that everyone else has at least one SUV in their portfolio (or 4 if you're BMW). It's surprising it's taken this long to become a talking point.

.

.

I am not a robot

10 December 2010

[quote roverfan1984]If they want to increase sales volume they should introduce a small premium hatchback...[/quote]

Nice idea, but Jaguar will be looking at profits rather than volume and Focus sized cars just don't make enough money to be worth the hassle.

 

 

It's all about the twisties........

10 December 2010

[quote TegTypeR]It does seem to blur the line between Jaguar and Land Rover [/quote] That line is as blurred as it gets, since the next Range, RR Sport & Disco will all be based on the XJ's aluminium chassis...

10 December 2010

Jaguar always hated the idea of a 4x4 model and said the time had passed they've realised that they would be stupid not to as they own all the tech.

Same with the XF - originally deciding that they had a "Premium Niche" strategy and weren't going to chase volumes with the XF, now a 2.2 diesel, estate and coupe all due shortly.

Late to the party with a diesel X-Type, late to the party for an automatic for the diesel once they'd got it, late to the party with an X-Type estate, late to the party with a diesel for the S-Type, late to the party with modern looks for the XJ, late to the party with an S-Type that handled properly, and late to the party with an XF small diesel, coupe and estate, and front end from the C-XF, so late to the party with the F-Type that it'll be a whole different party they arrive at, and an F1 team that wins the championship several years after they sold it.

Shame they take so long, and no wonder they've gone through so many managing directors. Hopefully Tata will be more free with the investment money than Ford ever were, and all the entrenched management from the bad old days is out.

Long Live Peter Leake!

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week