Indian and Thai markets to get Honda Brio - but it's not coming to Europe, let alone the UK

Honda has revealed its new small car for emerging markets at the Thailand International Motor Show.

Called Brio, the new model draws heavily on the styling of the New Small Concept, a prototype revealed at the Delhi motor show back in January. The five-door hatch is smaller than Honda’s current baby, the Jazz, at 3.6m long and 1.68m wide. It should line up as a rival for the Kia Picanto, Hyundai i10 and Suzuki Alto.

See the official pics of the new Honda Brio

Honda has not revealed any engine details for the car, but it’s thought to use the same 1.2-litre powerplant as the base-model Jazz.

The launch venues for both the concept and this production version are no coincidence, because the Brio is designed for the Indian and Thai markets. It will be produced in each of the countries, with a high level of local content in each.

Honda has no plans to bring the Brio to Europe, let alone the UK. It is understood to have been built to a cost, and makes do without many of the airbag features that would be necessary for European crash tests.

Read the full story on the revised Honda Jazz range

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Comments
18

30 November 2010

It isn't the worst looking car that they make.

It has as much character, looks-wise as any other city car on the road today.

Shame we won't see it.

Where has all Japanese design went to?

30 November 2010

I drove a Honda life last summer in japan, that's Honda's baby car and actually I really enjoyed it. If they can't get the jazz to sell here then this would have no chance, it does look very tailored to the Indian market. Its a shame they can't make it safe and cheap.

30 November 2010

Can't see why they've decided against bringing it to Europe... Europe loves small cars and I think it'd do rather well in the UK too. There's a definite Citroen C1/Nissan Pixo/Kia Picanto vibe about it. Shame we won't see it, as others have said.

"The creative adult is the child who survived."

1 December 2010

Is a nice car this is a pity it ain,t coming too the markets here as it looks good . The interior looks very nice too much nicer than a lot off small car interiors . Mybe Honda should rethink why they are not bringing it here and bring it here .

1 December 2010

I do despair with Honda these past few years.They have abandoned some sport models{NSX,S2000}cost cut others{Civic} and are missing out now again by not releasing this small car as people start to downsize

1 December 2010

Is it just me or have Honda's designers sneaked into Mazda's Hiroshima HQ and "borrowed" some blue prints of Mazda 2 ????

1 December 2010

[quote MikeFoxtrot]Is it just me or have Honda's designers sneaked into Mazda's Hiroshima HQ and "borrowed" some blue prints of Mazda 2[/quote]

I can see where you're coming from, though I think the colour has a lot to do with it - Mazda 2s always seem to be pictured in green.

1 December 2010

It does look Mazda 2ish, not a bad thing.

They should sell it here.

It think the Honda Biro (Which is what it will be nicknamed) would be a good seller.

1 December 2010

[quote Autocar]The five-door hatch is smaller than Honda’s current baby, the Jazz, at 3.6m long and 1.68m wide. It should line up as a rival for the Kia Picanto, Hyundai i10 and Suzuki Alto.

[/quote]

Seems a shame they won't bring it to the UK, presumably because they feel that bringing it up to the spec required by the EU will mean it'll cost too much. The other cars mentioned, the i10,Picanto and Alto are very competitively priced and, in higher spec, don't feel too bargain basement and offer value for money. Before the Jazz, Honda brought in the Logo, which was a perfectly adequate, basic car. Perfect for the market now, but perhaps a bit ahead of its time. With VW bringing in a whole load of smaller models, as well as re-badging Suzuki's for the far east, it might be worth Honda having a re-think about this one.

1 December 2010

Would think the reason for not bringing it to the UK is purely a cost / retail price issue - don't think Honda could bring themselves to sell a "cheap" car here..

To live is to drive

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