Fiat's Gucci-fettled 500 will cost from £14,565 and is available to order online only

Fiat has announced pricing and availability of its new Fiat 500 by Gucci.

Prices start from £14,565 for the 1.2-litre version, rising to £15,765 for the TwinAir variant.

The Gucci-fettled Fiat 500 is initially available to buy online only, “another example of Fiat’s use of e-commerce to sell vehicles,” the company says.

Elena Bernardelli, marketing director, Fiat Group Automobiles UK said “The 500 by Gucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves.

“And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service,” added Bernardelli.

 

 

Our Verdict

Fiat 500
The Fiat 500 is a small, cheap, utilitarian car that has become an icon

The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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