Mexican-built crossover MPV to be rebadged a Fiat in Europe

The Dodge Journey MPV is to be given a new life as a Fiat in Europe. As part of Fiat-Chrysler boss Sergio Marchionne’s merging of the two car-makers, the 2011 Journey will be rebranded the ‘Fiat Freemont’, and sold through Fiat dealerships, after an unveiling at the Geneva motor show in March.The Freemont will become the first rebadged Chrysler/Dodge to get a Fiat engine: the 168bhp 2.0-litre JTDM unit, in place of the Journey’s VW-sourced diesel motor. It’s hoped that the new engine, plus Chrysler’s 2011-model-year refresh on the car, as well as wider availability throughout Fiat’s European dealer network, will boost sales of the car.The Freemont will also serve as a replacement for Fiat’s Ulysee MPV, which has just gone out of production.

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27 December 2010

[quote Autocar]The Dodge Journey MPV is to be given a new life as a Fiat in Europe. As part of Fiat-Chrysler boss Sergio Marchionne’s merging of the two car-makers, the 2011 Journey will be rebranded the ‘Fiat Freemont’, and sold through Fiat dealerships, after an unveiling at the Geneva motor show in March.
[/quote]

Large Fiats have not been notoriously successful in the UK, so presumably they won't be expecting much from the alliterative Fiat Freemont. However, I suppose it's a start and despite Dodge's low profile in this country, it may sell more now that it can be sold and serviced by Fiat dealers. On the other hand, knowing some of the dealers who sell Fiat and service them, they may be a bit of a culture shock for Dodge customers, more used to their previous dealerships when they were allied to Mercedes Benz..

27 December 2010

[quote n50pap]n the other hand, knowing some of the dealers who sell Fiat and service them, they may be a bit of a culture shock for Dodge customers[/quote] I think the shock for Dodge customers is that now the company is starting to build decent cars, that it was not under the Daimler ownership...

27 December 2010

Are they making it good looking with the refresh, too?

27 December 2010

I doubt it will sell well in the UK especially how large FIATs never sell well especially if it has the same interior the dodge journey has. But I do hope it helps FIAT get larger and more successful especially considering I own a FIAT.

27 December 2010

nice idea by Fiat to use the Journey as mentioned above large Fiats just don't sell well, so using a car thats already in production makes perfect sense. Be interested to see how Fiat refresh the design, obviously it'll have to be a fairly inexpensive job! On a slightly different note, apparently Fiat will get their own version of Chrysler's new 200, this will replace Croma which sadly just didn't capture the public's imagination, another example of large Fiats being unable to find enough buyers.I guess since Croma was pulled from Ireland & UK that the new version won't be sold here either.

28 December 2010

It was inevitable that this particular re-badging was going to happen with the end of the Eurovan 2 production (Ulysse, C8, 807) and no Eurovan 3 three on the cards.

What it will allow Fiat to do is sell it in the UK with a bit more success, which it couldn't do with the old model because of the stronger image of its siblings.

I wonder if Fiat are also going to give it the option of 8 seats like it did on the previous model as a USP?

 

 

It's all about the twisties........

28 December 2010

[quote marktobin] will replace Croma which sadly just didn't capture the public's imagination, another example of large Fiats being unable to find enough buyers.I guess since Croma was pulled from Ireland & UK that the new version won't be sold here either.[/quote]

I think the Croma was avery underestmiated car. To be sure, it would not pass the Autocar acceptance criteria for "driving dynmaics on your favourite B road" (reserved for Fords anyway). But, for comfort and practicality on a long distance haul it was as good as cars costing three times its price.

I remember renting one (a 150 PS diesel) once in Milano, driving it all the way to Sandvik in north Sweden (a long story as well as a long drive - probably took a big lump out of Avis' profits for the month) and back again via Berlin and finding it a wonderfully friendly "companion." I doubt if a Mercedes E-Class could have done it better.

Great storage space, easily accessible boot, super quiet on the motorway, luxurious ride comfort (irrespective of the road surface), good visibility, willing engine, unobtrusive automatic gearbox, reasonable economy, good size fuel tank and a generally sound, undemanding and uncomplaining demeanour.

About twice as good as the BMW 530d GT that I had for a very long journey last summer. That was fussy, bumpy, sorely lacking in luggage space, had atrocious visibilty (a real pain to park and to manouvre in the city) and had the demeanour of a big, fat, noisy, spoiled child. Not the car you would want to be in the company of for very long.

...the band was playing Dixie: double-four time...

28 December 2010

The problem with FIAT is we all have memories of the 1970's when they produced some rather good cars in all sectors, but with rust problems. We bought and drove them enthusiastically, I bought a FIAT 127 which was far superior to the mini at the time. However, even after having mine rustproofed, it started to rust from day one. The warranty ran out after 6 months leaving you pretty much on your own. I was lucky however, I took mine to FIAT, then at Brentford for them to look at it, my dealer was not too interested. They took the car and resprayed the top half, correcting the moisture soaked original paint. In 1977 I was commuting on the A1, when the Lancia Beta next to me on the Comet roundabout in Hatfield suddenly collapsed, the front subframe had given way. FIAT somehow survived but Lancia eventually gave up in the UK. Somehow I think we all still remember, FIAT are problem cars, true or not. I had owned a original 500 and an 850, prior to the 127. I have not had the courage to even look at a FIAT as a possible replacement car now in 31 years.

28 December 2010

[quote muddydrover] The problem with FIAT is we all have memories of the 1970's when they produced some rather good cars in all sectors, but with rust problems. We bought and drove them enthusiastically, I bought a FIAT 127 which was far superior to the mini at the time.

I have not had the courage to even look at a FIAT as a possible replacement car now in 31 years.[/quote]

With respect, muddydrover, there are members on here barely out of short trousers that only started driving a year or two ago.

A lot of opinion for them will be hearsay from others rather than genuine experience of the brand.

Fiat make better cars than a lot of people believe.

Their dealers on the other hand.....

Where has all Japanese design went to?

28 December 2010

There's no such thing as a LARGE Fiat. I'd rather drive a small Dodge than a big Fiat. So let them ditch the Fiat name altogether: Let there be Dodge! And the same thing with Lancia, forget it please and give the upmarket cars of your company a Chrysler badge.

This may be irrational, but I will never buy a Fiat because of it's reputation and image. But sell the same car with a Dodge badge and I may well be one of your customers.

Seems that Fiat-Chrysler is making a gigantic misstep...

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