Chevrolet unveils a new art car - the Spark Woody

Chevrolet has unveiled a new special edition of the Spark supermini to promote the brand to younger buyers.

The car is a homage to the ‘woodies’ of 1950s America and has a three-quarter vinyl body wrap that creates a wood effect on the rear of the vehicle. It also features retro-style white rims and tyres.

See pics of the limited edition Spark Woody

Chevrolet said it created the Spark Woody to celebrate the brand’s American heritage and connection to youth culture.

Woodies were traditionally large estate cars with timber-framed bodywork that became popular among surfers because they were cheap and large enough to carry boards and equipment.

Read Autocar's full road test of the Chevrolet Spark

The style remained popular in the US well after wood was no longer used in car production, with many manufacturers using vinyl panelling to maintain the ‘woody’ look.

The Spark Woody was unveiled at the start of the annual Boardmasters surf, skate and music festival in Newquay, but is not for sale. The special edition is one of a series of Art Sparks created by Chevrolet Europe in the past year.

Others have been designed by German fashion designer Smeilinener and Portuguese art student Jose Rocha. There has also been a Spark DJ Car complete with the world’s largest record turntable.

A further Art Spark, created by British artist Ian Cook, will appear at the British Touring Car Championship meeting at Silverstone this month.See all the latest Chevrolet reviews, news and video

Our Verdict

Chevrolet Spark
The Spark is bigger overall than the Matiz it replaced

Chevy city car offers lots of space at a temptingly low price tag

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Comments
11

5 August 2010

Pahahahahaha!

Reminds me of the Mini Countryman with that awful fake stuck-on wood that so infuriated Issigonis... this is just another pathetic attempt to prove that Daewoo sorry Chevy sorry Chevrolet is actually worthy of the great Chevy sorry Chevrolet name. Bring back the days of things like the Bel Air...

5 August 2010

that looks truly horrid! would anyone be seen driving that? the normal chevy spark isnt actually too bad in the right colour and a huge improvement over the matiz but this? come on guys get real.

5 August 2010

Urghh... Chevy just do not understand the unwritten rule of 'you can't polish a turd'. Making an already largely unsuccesful, poor and weird looking city car into a weirder, uglier looking one-off city car to appeal to the American Market that the Spark just doesn't fit into. Chevrolet is but a brand name these days, they haven't made a properly decent car (exc. Corvettes) in, well, a very long time over here. Chevrolet should stop squandering their money, and give the brand a dose of beautiful retro design on modern foundations, instead of creating mediocre saloons, useless subcompacts and horrible Transformers fodder cars. Never has a company needed to revitalise and revolutionise their range, and rethink everything they've done and will do, like Chevrolet.

5 August 2010

It shouldn't have bothered.

5 August 2010

[quote T.25]

Urghh... Chevy just do not understand the unwritten rule of 'you can't polish a turd'. Making an already largely unsuccesful, poor and weird looking city car into a weirder, uglier looking one-off city car to appeal to the American Market that the Spark just doesn't fit into. Chevrolet is but a brand name these days, they haven't made a properly decent car (exc. Corvettes) in, well, a very long time over here. Chevrolet should stop squandering their money, and give the brand a dose of beautiful retro design on modern foundations, instead of creating mediocre saloons, useless subcompacts and horrible Transformers fodder cars. Never has a company needed to revitalise and revolutionise their range, and rethink everything they've done and will do, like Chevrolet.

[/quote]

No, but as I once read an acquaintance say on a forum dedicated to pipe organs, you may not be able to polish a turd, but you can wrap a ribbon around it... which is effectively what this is. Wrapping stickers around a more or less rubbish car.

6 August 2010

Jesus that's very bad. I think the Spark is an interestingly styled little motor, but someone in the marketing team needs to lay off the 'stimulants'.

6 August 2010

What a shame, I'll miss seeing all those VW Campers trundling down the M5 to Cornwall now, as this is so much more stylish and practical......................

6 August 2010

I love it!

Someone at Chevrolet has a great sense of humour. This is the sort of thing manufacturers should do with small motors. reminds me of a Peter Sellers Mini special back in the sixties.

Shame the rear door handle spoils the "wood effect" a bit.

great fun.

6 August 2010

Did I fall into some Rip Van Winkle type sleep? Is it April 1?

7 August 2010

[quote jonfortwo]Someone at Chevrolet has a great sense of humour. This is the sort of thing manufacturers should do with small motors. reminds me of a Peter Sellers Mini special back in the sixties.[/quote]

That's pretty accurate, although Peter Sellers' Mini had wicker effect panels, which presumably were the same fablon as this. It does look plug ugly and wouldn't be my choice because the standard car[especially in black] looks ok.

However, each to his own, although I can imagine people buying one because of the 5 year warranty and service package will grow tired of the embellishments fairly quickly. On the other hand, it saves on polish!

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