Pre-WW2 British car firm Atalanta has been revived and will produce its Sports Tourer

Pre-WW2 British car firm Atalanta has been revived and will produce modern examples of its one and only model, the Sports Tourer.

The Atalanta Sports Tourer was first shown to the public on 5 March 1937 and the company was relaunched at the Royal Automobile Club in London on 5 March this year, exactly 75 years to the day that its Sports Tourer design was first unveiled.

The original Atalanta was technically advanced for the time. The company's original aim was ‘to fulfil the exacting requirements of professional and amateur drivers on both road and track’. Just 21 cars were produced before the outbreak of war in 1939 forced the demise of the company. Only seven of the original Atalantas still exist, of which four are in running order.

The new car is the result of a joint venture between Staffordshire-based motoring enthusiast Martyn Corfield and Cheshire-based restorer Trevor Farrington.

It blends Atalanta’s original 1930s philosophy with modern safety features, and more than 85 per cent of the components are unique to the car’s design. The exterior is a hand-crafted aluminium over ash coach-built structure.

Limited commissions for the Atalanta are being taken and each will be built to an individual specification.

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12 March 2012

It would appear to be the sort of car Morgan were producing before they "modernised" their range.

Could do with a few more details though. Who's engine is going to be powering it, what are the modern safety features, how much...... ?

 

 

It's all about the twisties........

12 March 2012

Why do people bother. What a total irrelevance, how many people have been going around wishing Atalanta were still around ? I doubt the new? version will even manage the 21 produced by the original company. Obviously the two partners have more money than sense, I hope nothing important in their lives depend on this being a success. The original Atalanta was obviously a company pushing the boundaries of available technology, exactly the polar opposite of what this ridiculous idea is.

12 March 2012

The picture shown is a pretty good replica of the original. The only obvious differences being a one piece windscreen and no head rests. The original had 1.5 or 2.0 litre options with 3 valves per cylinder and supercharging. However in 1939 these options were replaced by a 4.4 litre 110hp V12 Lincoln Zephyr engine, 3 speed box, tyre size 18" x 5.50 ins. All round independent suspension with trailing arms and coil springs.

12 March 2012

"more than 85% of components are unique" sounds expensive. I hope they change it to disc brakes.

TVRs might have been less expensive and more reliable if they had used less "unique" components.

12 March 2012

Looks like someone thinks they can jump on the Morgan bandwagon and grab themselves a slice of the action!. I suspect they'll eventually find it's not as simple as they first thought!

12 March 2012

[quote 4rephill]Looks like someone thinks they can jump on the Morgan bandwagon and grab themselves a slice of the action!.[/quote] Don't expect this company to be a volume seller. These will be made to order factory built kit cars / replicas to be brought out on high days and holidays, as expensive toys, NOT as transport. The construction method might be similar to Morgan, but that is as far as it goes. They are addressing different markets.

13 March 2012

I'm all for any progress in the UK automotive industry, but this isn't progress and doesn't add anything IMHO.

13 March 2012

[quote Autocar]..The original Atalanta was technically advanced for the time....[/quote]

In complete contrast to this "reborn" effort, clearly!

13 March 2012

[quote Monk]Why do people bother. What a total irrelevance, how many people have been going around wishing Atalanta were still around ? I doubt the new? version will even manage the 21 produced by the original company. Obviously the two partners have more money than sense, I hope nothing important in their lives depend on this being a success. The original Atalanta was obviously a company pushing the boundaries of available technology, exactly the polar opposite of what this ridiculous idea is.[/quote]

Of course if they fail to achieve these towering sales objectives they can always rebrand this silly thing as 'Squire' and look to sell only seven.

13 March 2012

[quote newdevonian] Don't expect this company to be a volume seller. These will be made to order factory built kit cars / replicas to be brought out on high days and holidays, as expensive toys, NOT as transport. The construction method might be similar to Morgan, but that is as far as it goes. They are addressing different markets.[/quote] Don't be surprised to see them disappear as fast as they appeared! (if not faster!)

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