Megacity electric four-seater, due to go on sale in 2013, could spawn many more variants

BMW’s radical Megacity electric four-seater, due to go on sale in 2013, could spawn many more variants, including an EV sports car, BMW sales and marketing boss Ian Robertson has admitted.

Speaking to Autocar, the British BMW board member said that the company’s Megacity won’t be restricted to "just one format" and the radical Vision ED sports car concept shown last year at the Frankfurt show, shows the possibility of a pure electric sports car, even if a final production version would be different.

Robertson also gave more details on BMW’s first mass produced electric car, including the fact that it will wear a BMW badge, rather than be sold under a separate brand.

"We’re in the final stages of picking a name," he said, "but we want it to become a strong sub-brand like we have with M."

Robertson also revealed that the company has aggressive weight targets for the Megacity, which will be built principally from carbonfibre. Using carbonfibre typically saves 30 per cent over an equivalent aluminium car, which in turn is typically 30 per cent lighter than a steel bodied car. He also promised that "it would still be a BMW to drive".

The Megacity is not predicted to be cheap, however. Cost of development and low sales targets will mean that it’s likely to have a premium price.

However, Robertson did admit that it would have high equipment levels, plus many extra features will be able to be added by dealers and possibly even buyers themselves.

Chas Hallett

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Comments
7

4 June 2010

So if MINI is looking at a MINI minor based on the Megacity project. How about a Triumph based on the Megacity Sportscar project....

Come on BMW, I have no desire to own a sportcar car with a dull BMW interior. But give me a Triumph with the charm of a MINI and I'm sold.

4 June 2010

Good, at least we might have a city car with a bit of flair!, might make Gordon Murray think twice about his car too!

Peter Cavellini.

4 June 2010

i would like BMW to be more ambitious, they have low sales targets and the price is expected to be premium, this doesnt have to be the case, if they make it and market it as a mainstream mass produced car, made out of carbonfibre it can be cheaper than a steel bodied version.

4 June 2010

[quote TStag]

So if MINI is looking at a MINI minor based on the Megacity project. How about a Triumph based on the Megacity Sportscar project....

Come on BMW, I have no desire to own a sportcar car with a dull BMW interior. But give me a Triumph with the charm of a MINI and I'm sold.

[/quote]

Dull BMW interior? You clearly haven't seen the current Z4... however ugly and soggy to drive it may be, the interior is lovely.

5 June 2010

I still like the interior in the 1-series M Sport. Nice, tight and tidy without too much bling

BMW car mats

31 August 2010

This is interesting. I've just signed a three year BMW contract hire so I may upgrade to this car in 2013.

8 October 2012

 

 BMW is well known car for his excellent service and facilities. Car has utilized advance technology to empowering the engine and gear up the speed, mileage fuel efficiency .The control system of the car is also very nice, in which we can track the root, traffic position easily.

 

The declaration of  implement   his technology  on sport car will  very  interesting  fact, because it has already  proved on his quality of service and efficiency, So we expect  more advance facility service with safety issue .

 

 

BMW Santa Monica

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