Audi will increase production by 20 per cent to meet initial demand; sales tipped for outside Europe

Audi is increasing production of its new A1 supermini to meet the strong initial demand.

The firm’s sales chief Peter Schwarzenbauer has also confirmed plans for Audi to sell the A1 outside Europe, despite initially rejecting the idea, although China and the US won’t get the car until later on in the car's production run.

See Autocar's exclusive studio pics of the new Audi A1

Schwarzenbauer said production had been increased by 20 per cent at the A1’s Brussels plant; the firm had originally planned to build 100,000 units per year from 2012. A total of 50,000 had been planned to be built this year when production started in May and 80,000 in 2011.

He added that the firm had more than 150,000 interested customers in the A1 from around the world via a website Audi had set up and this had convinced the firm to expand sales outside of Europe.

Read more on the UK pricing and specification for the Audi A1

But he said sales would not start in the US until the car’s second-generation “at the earliest” and Chinese sales would start some time after 2011.

The Mini-rivalling A1 is already poised to become the biggest-selling car in the firm’s history and will launch in the UK in October, priced from £13,145.

Schwarzenbauer said earlier this year that initial A1 demand was likely to outstrip supply and 90 per cent of buyers were new to the new Audi brand.

Read Autocar's Audi A1 first drive

See all the latest Audi A1 reviews, news and video

Our Verdict

The A1 is a stylish, high quality and competent supermini, if a little expensive, it has the cabin quality and powertrain refinement that we’ve come to expect from an Audi.

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Comments
34

26 August 2010

The more I see pics of the A1 the more I like it. However, when I specced up what I liked, it was over 20k. Might consider one when I replace my mini, but doubt it would be new

26 August 2010

The more I see of the A1, the more I want a FIAT 500

26 August 2010

[quote superstevie]The more I see pics of the A1 the more I like it. However, when I specced up what I liked, it was over 20k. Might consider one when I replace my mini, but doubt it would be new[/quote]

And there lies the potential problem with the A1 - the extras people will want to add will send the price soaring, and people will still pay for it new.

If you really want an Audi, at that amount of money, an A3 probably makes more sense, although Golf is better value all round! ;-p

And if you wanted a small car, A1 size, how about the new Polo GTI for £18k? Or Ibiza Cupra for around that or VRS? Faster sportier cars for reasonable prices?

I had a Mini Cooper S (supercharged version) until recently and if I was looking for a similar new car, it'd be between probably the Mini GP or an Abarth 500 Essesse.

It depends what you're looking for I guess!

26 August 2010

[quote Addy Go Fast]and if I was looking for a similar new car, it'd be between probably the Mini GP or an Abarth 500 Essesse[/quote]

I meant new for me, not brand new out the factory!

26 August 2010

[quote Addy Go Fast]500 [/quote]

Cough *** Cough**** Girls car **** Cough you could not be any more right about the A3 first wise comment you made on this site :-)

26 August 2010


i would get a standard abarth and tune it myself have better performance than the SS.

SS is a waste of money.

26 August 2010

[quote superstevie]The more I see pics of the A1 the more I like it. However, when I specced up what I liked, it was over 20k.[/quote]

That's exactly what BMW has been doing with the Mini for years. Audi is just trying to cash in on that market too.

I remember a work colleague of my wifes buying a Mini Cooper S when they first came out which was speced up with options to over £30k. I bet it had lost half that value within a matter of months.

26 August 2010

[quote moe360]Cough *** Cough**** Girls car **** Cough you could not be any more right about the A3 first wise comment you made on this site :-)[/quote]

The 500 may be a girl's car, but what's the A1 then? I was talking about those sized cars as the chap was interested in an A1 but was put off by the price.

And to be fair, the 500 Essesse is a fun car regardless of who buys it!

I know you have an A3, and hence you love the A3, that's fair enough, everyone is entitled to their own opinion - that's cool :-) I am sure you know my feelings towards Audi and I'm not going to bore you with it again obviously. But there's just too many A3's on the road for me to ever want one, and some of the profile of drivers up here in Cheshire is just strange.

I followed a young guy in a black S Line A3 2.0tdi (when is it not an S Line 2.0tdi lol!) on the motorway this morning. When I went past him he was sitting there in his suit, and his suit jacket, and looked a bit like a wet weekend, perhaps an air steward, but more likely a quiet office worker of some sort. As I and others passed him, he was constantly looking at us and when we'd gone past - I don't know why, but the cynical part of me says it was to see if we were looking at him! The suit jacket thing made me smile though hehe!

And last night, again a guy late twenties is at the apartments where I live. He's a bit of a trendy boy and made a point of looking over at me (just parked and still in my car) three times whilst he strutted round his blue A3, wait for it, 2.0Tdi S-Line! When he was satisfied he'd been seen, he then stopped walking round it and got in and drove off - constantly looking to see if I was looking as he drove off!!

I'm sure you're a cool guy Moe - it's just a shame a lot of the young men (18-30) up here who have them are image conscious wallies!

PS - I see more women up here in the A3's believe it or not, so does that make the A3 a girl's car?!! Just kidding! ;-)

26 August 2010

[quote Addy Go Fast]If you really want an Audi, at that amount of money, an A3 probably makes more sense[/quote]

..and as the new A3 is just around the corner the deals and equipment levels on the existing A3 will no doubt get better and better.

My problem with the A1 is that it doesnt have the same flexibility with options as MINI offer, so you find that you've got to have certain things as you move up the range (sport suspension, for example). With MINI you can more or less choose most things with any model.

26 August 2010

[quote catnip]..and as the new A3 is just around the corner the deals and equipment levels on the existing A3 will no doubt get better and better.[/quote]

Correct. I got the Sport level trim for free (£1500 ish I think) plus a further £1,500 discount making the A3 I ordered so much cheaper than the Golf GT, which would have been my first choice. As they are essentially the same car and feel so similar it really was a no brainer.

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