Poor road car sales and need to focus on new road car projects blamed

Peugeot will end its endurance racing programme with immediate effect, blaming its decision on poor car sales in 2011 and the need to focus on marketing its new Peugeot 208 supermini and hybrid models in 2012.

Peugeot was Audi's main rival in sportscar racing, running in the Le Mans 24 Hours and associated series since 2007.

"This decision has been taken in the context of a difficult economic environment in Europe," Peugeot said in a statement on Wednesday. "Peugeot has chosen to concentrate resources on its sales performance in 2012."

The team won Le Mans in 2009 and last year won the inaugural Intercontinental Le Mans Cup title.

Toyota will compete in LMP1 this year, but only with a part programme, while Porsche's programme will not hit the track until 2014.

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Comments
9

19 January 2012

Sad, because it means all we will see for the next couple of years in an Audi white wash.

Not a good turn of events for the sport.

 

 

It's all about the twisties........

19 January 2012

Ouch

I guess similar decisions helped Toyota and Honda (leaving F1) but I hope Peugeot will be able to return in the future.

Has it been stated yet if the cars will be made available to privateer teams?

19 January 2012

[quote TegTypeR]

Sad, because it means all we will see for the next couple of years in an Audi white wash.

Not a good turn of events for the sport.

[/quote] +1 Teg, but then again this type of racing was always a two car war, Ford V Ferrari being the classic from the 60's.

Peter Cavellini.

19 January 2012

Great shame, i am off to Le Mans this year and it reduces the appeal know that the Audi win is now inevitable, however at least there is usually a good scrap in the GT classes :)

19 January 2012

This is very disappointing news, just when it looked like the sport was turning the corner and with the rebirth of the world championship commencing this year. It always seems that sportscar racing takes the hit.

There is no doubt that motorsport at this level costs millions to run, with the running and development of sports-protoptypes costing the same as F1, but it can also be beneficial to a company, particularly when you are successful which Peugeot has been since its return to sportscar racing. Audi can view this in 2 ways - an opportunity to have a clean sweep or follow Peugeot's lead and cite costs as a reason to leave.

I suspect that if Peugeot were in F1 and winning, their decision would have been somewhat different.

19 January 2012

Resistance is futile. AUDI WINS!!!!!!!!!!!!!

21 January 2012

Bad news for endurance racing unless another manufacturer steps up then Audi will dominate for as long as they like.

18 March 2013

Wow! There are so many beautiful Peugeot cars! I have an old Peugeot which I want to donate to the local automobile donation center, and I would love to buy new one. The Peugeot is my favorite car, that's why I want to buy another one after I will donate the old one.

31 May 2013

i saw their hybrid models and i love them. i hope i will get one soon...

greetings from logo designer! cheap logos, logo design

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