Porsche has been rated the most satisfying brand in the US, according to a new study by JD Power. The Range Rover was ranked as the most satisfying model.
The Volkswagen Group received the highest number of model segment awards of any corporation. Chevrolet took more awards than any other single brand.
JD Power’s Automotive Performance, Execution and Layout (APEAL) study saw 83,000 American motorists surveyed on the car they bought or leased in the first 90 days of ownership. Owners were asked to evaluate their vehicles across 77 attributes, which roll up into a 1000-point APEAL scale.
The survey found that car makers producing models with a higher APEAL rating are able to charge higher prices. Owners of vehicles with a score of more than 100 points above the segment average typically spend $1800 (£1175) more than those buying cars with a score less than 100 points below the segment average.
It also found that cars with scores of 100 points above the segment average spent less time on dealers’ forecourts, and that 64 per cent of owners would buy from the same brand again.
Top models by segment:
City car - Fiat 500
Sub-compact car - Chevrolet Sonic (Aveo)
Compact car - Chevrolet Volt
Compact sporty car - Volkswagen Golf GTI
Compact premium car – Lincoln MKZ
Compact premium sporty car – Porsche Boxster
Midsize car – Volkswagen Passat
Midsize sporty car – Ford Mustang
Midsize premium car – BMW 5-series
Midsize premium sporty car – Mercedes SL
Large car – Dodge Charger
Large premium car – Lexus LS
Sub compact SUV – Buick Encore
Compact SUV – Mazda CX-5
Compact MPV – Kia Soul
Midsize SUV – Nissan Murano
Midsize premium SUV - Porsche Cayenne
Minivan – Honda Odyssey
Large SUV – Nissan Armada
Large premium SUV – Range Rover
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Correlation not causation
I think they've got it back to front. Those who spend over the odds are far more likely to be positive in the first 90 days (as lets face it, most cars wont break in that time) as when you spent more you have to justify it to yourself somehow...
That said - still thrilled by my BMW 3 years in. The whole ownership experience is better than I had with 'lesser' marques, though that's not why i bought it.
Mmm. Anecdata.
Mmm. Anecdata.
Why so different from the UK JD Power?
It would be interesting to know why these results are so different to the ones published in this country.
Is it because
1) US customers are different and have different expectations
2) JD Power's methodology is different
3) Porsche and VW's US dealers are better than those here
4) All cars now have a very high standard, so the there is very little significance in who the winners are
Interesting also that the Japanese and Aasian brands are not predominant as they are here.
LP in Brighton wrote: It
This is a different survey to the 'normal' JD Power test we know best. This basically measures the appeal of a new vehicle in its first 3 months of ownership and not longer term reliability. It'll be interesting to see how the new RR performs in that test.