McLaren is targeting Porsche owners with its new MP4-12C supercar, according to the head of the firm’s North American division.
Most of the potential customers of the McLaren MP4-12C are currently Porsche owners, rather than Ferrari owners, claims Anthony Joseph.
He believes that while Maranello relies to a certain extent on image and visual flair, McLaren and Porsche subscribe to a more focused school of thinking based around “substance over style”.
Joseph also claims that 2700 parties had declared an interest in the MP4-12C before its most recent public appearance at Pebble Beach in August.
And although money has yet to changes hands, McLaren would only require just over a third of those interested to complete MP4-12C orders in order to achieve its planned sales of target of 1000 units in the first year of production.
Joseph added that McLaren is aiming to introduce one new model or variant of an existing model per year between now and 2015, which it says will take it to its annual production target of 4500 units.
The MP4-12C will go on sale in the early part of 2011, with a price tag of around £150k.