Most of those interested in the McLaren MP4-12C are Porsche owners, according to a senior official

McLaren is targeting Porsche owners with its new MP4-12C supercar, according to the head of the firm’s North American division.

Most of the potential customers of the McLaren MP4-12C are currently Porsche owners, rather than Ferrari owners, claims Anthony Joseph.

He believes that while Maranello relies to a certain extent on image and visual flair, McLaren and Porsche subscribe to a more focused school of thinking based around “substance over style”.

Read more on the McLaren MP4-12C, including launch pics and video

Joseph also claims that 2700 parties had declared an interest in the MP4-12C before its most recent public appearance at Pebble Beach in August.

And although money has yet to changes hands, McLaren would only require just over a third of those interested to complete MP4-12C orders in order to achieve its planned sales of target of 1000 units in the first year of production.

See the McLaren MP4-12C in action at Goodwood

Joseph added that McLaren is aiming to introduce one new model or variant of an existing model per year between now and 2015, which it says will take it to its annual production target of 4500 units.

The MP4-12C will go on sale in the early part of 2011, with a price tag of around £150k.

Ben Foulds

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7 September 2010

Surely McLaren could get the marketing guys on the cars name. MP4-12C?! Sounds like a video player device and an aisle seat location. McLaren Lightning or M-301 (allowing both smaller and larger models to fit into the McLaren range). The 4 in MP4 could suggest 4 wheel drive, but its not. 12c could suggest a 12 cylinder engine - but its a V8.

Currently it appears like a rather bland-looking cross between the understated Audi R8, and a modern take on the last Lotus Esprit. I'm sure that its fantastically engineered, but it doesn't have either dramatic looks (Ferrari) or efficient, modern understated visual style (Audi) - I'm sure that the McLaren name should sell the car, but the model name appears unnecessarily confusing.

7 September 2010

I understand that the MP4-12C is anticipated to be priced around £125-175k. Porsche's 911 is mainly priced around the £65-165k. Furthermore the 911 has the added practicality of the +2 seating in the back and has a history of being an everyday useable supercar. The styling of Porsche's is conservative, evolutionary and usually iconic (usually most models looking like 911s in part!!). McLaren haven't got any obvious styling links to the previous F1 (such as slats on the side, or the middle mounted seating position), and haven't got either a modern or retro styling theme.

The mechanical layout pricing of the McLaren is closer to Ferrari and Lambos, both of which Mr Joseph reckons sell on visual flair. As it would appear that the McLaren doesn't have visual flair, and is priced mainly higher than the Porsche's which McLaren are apparently attempting to market the car towards, it would appear that the McLaren is awkwardly marketed for its target audience. I'm sure that the McLaren will be technologically and dynamically brilliant, but in this market, everything has to be that and more.

7 September 2010

[quote Autocar] Porsche subscribe to a more focused school of thinking based around “substance over style”[/quote]

Could this be the wake-up call Porsche need to finally start working on some modern designs?


7 September 2010

..while Maranello relies to a certain extent on image and visual flair, McLaren and Porsche subscribe to a more focused school of thinking based around “substance over style”.

Oh, so that's where Ferrari's been going wrong these last 60 years. I did wonder....

7 September 2010

Exactly which Porsche owners are they trying to attract... the McLaren is c.£150k (+ options), the vast majority of 997's cost well under £100k fully optioned.

It might steal a few potential 997 Turbo S customers, but the volumes on the Turbo S are very small.

7 September 2010

im sure it would be absolutely amazing to drive and a real thriller but park that next to a 458 and i know when my bum will be parked...

7 September 2010

In a pair of asbestos Y-fronts on the seat of the Ferrari?

7 September 2010

[quote Liam F]In a pair of asbestos Y-fronts on the seat of the Ferrari?[/quote] Woah Liam, easy on the comedy, you're too sharp for us here. You're obviously a very funny individual! Really.

7 September 2010

I thought it was quite funny actually! :D

7 September 2010

What a Joke targeting Porsche customers

i filled an online expression of interest including an extensive car history in feb including 2 x 997 turbos and 997 GT2 and i have yet to even have a proper acknowlagement

McLaren get your act together!!!!

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