“If you sit in a Volkswagen Polo you get a really good sense of quality,” says Kia's design boss

The perceived quality of Mazda's interiors is an area the company would most like to improve, according to chief designer at Mazda’s R&D centre, Peter Birtwhistle.

“If you sit in a Volkswagen Polo you get a really good sense of quality,” he said.

Mazda hopes to raise its standards to that of the VW, but did comment that its pricing would be affected.

“Using better materials of course means that prices may rise slightly and we must balance that without compromising our position in the market as a value brand,” Birtwhistle continued.

The revised Mazda 2, launched earlier this month, has been criticised for its interior finishRead Autocar's first drive of the revised Mazda 2.

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19 November 2010

It is a good idea to up the quality at Mazda but just dont follow the current VW design philosophy.

19 November 2010

Once again 'perceived' - bit of a double edged sword. As I have said before I would prefer something that didn't fall to bits rather than something that looks good and does fall to bits!

19 November 2010

[quote ischiaragazzo]

Once again 'perceived' - bit of a double edged sword. As I have said before I would prefer something that didn't fall to bits rather than something that looks good and does fall to bits![/quote] agree totally!!!

19 November 2010

[quote ischiaragazzo]

Once again 'perceived' - bit of a double edged sword. As I have said before I would prefer something that didn't fall to bits rather than something that looks good and does fall to bits![/quote] agree totally!!!

19 November 2010

I really don't see why the motor industry is so obsessed with the feel of interior plastics. How many drivers actually go around feeling the dash? If you are driving your only contact points are the steering wheel, pedals, gear lever, handbrake, and the seat, and occasionally the door handles when you get in or out. As long as everything works and doesn't break, that's fine. I'd prefer if they put more effort into the driving experience. All these 'premium' interiors add weight too, blunting performance and economy. I guess it's a personal thing, though. If you spend a lot of time stationary in your car and have time to poke all the trim then it would be an important selling point, I suppose!

19 November 2010

Quite often the problem with build quality and for that matter percieved quality can be down to how much you are prepared to spend. Manufacturers will spend on say parts of the dashboard that you can see and feel and then try and save money by putting cheaper materials on the dashboard out of the line of sight.

19 November 2010

[quote ian0] I really don't see why the motor industry is so obsessed with the feel of interior plastics. How many drivers actually go around feeling the dash? If you are driving your only contact points are the steering wheel, pedals, gear lever, handbrake, and the seat, and occasionally the door handles when you get in or out. As long as everything works and doesn't break, that's fine.[/quote]

Having spent time dismantling the "premium feel" plastics of an Audi , to replace parts that really shouldn't have needed replacing on a car only ten years old , I would have to agree.The beauty of German interiors is only skin-deep, at best.

19 November 2010

It will never happen.

19 November 2010

Better have durable interior then something that looks good but is crap n hollow when used/''touched''

European motoring journalist always knock japanese n korean car interiors for low rent plastics etc.. but dont knock german prestige crap interiors fot their wear n tear. For instance the mercs i have had ...r 170 slk ...rubbish interior cracks n rattles all over n bits of plasctics appear dropping from somewhere and the ''painted colour dash'' scratches n peels easily with age...then my father's 200K ,,, W 203 ?...feels hollow n cracked rattling door sills plus light grey interior easily scuffs n stains....the roof cloth fell off as the glue packs up with time n heat here ...not to mention rubbish mechanical n electrical parts needing replacing with low mileage ...had to resort to ex-factory silicone rubber blades for me slk as the original blades cracks n tears off much less than a year after replacement..Where is all that reputed Merc carved from rock quality ?

Shame from so called prestige marque . As for VW i havent investigated but then rumours of turbo problems n DSG failings in Audis dont sound too comforting ...

19 November 2010

[quote ischiaragazzo]

Once again 'perceived' - bit of a double edged sword. As I have said before I would prefer something that didn't fall to bits rather than something that looks good and does fall to bits![/quote]

Totally agree. My boss' 2 year old Audi S6 has just had a new brake servo, 3 months ago it had a new gearbox, and the interior rattles like a 1980s Renault. If this is what Mazda want to become, I'm worried. Whilst Japanese interiors are a bit plasticky, they are well screwed together and the components are all good quality fittings.

Interesting to see in the What Car? Readers awards that Renault, Peugeot, Citroen and Fiat all scored higher than Volkswagen.

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