Japanese firm praises progress the Korean company has made

Honda’s CEO Takanobu Ito has said he sees Korean manufacturer Hyundai as a huge threat to the future of Japanese automakers.

The Korean firm has seen strong sales growth across the world in the last few years and it is currently the top selling manufacturer in Britain for retail sales.

“Hyundai is awesome,” said Takanobu. “They are undoubtedly a threat because their products are cheap, and the quality is improving.”

Hyundai and its sister firm Kia have been successful across Europe and America in various scrappage incentive schemes. Smaller models such as the i10, i20 and i30 have proved particularly popular.

Takanobu’s comments have also been echoed by designer Shiro Nakamura from Nissan.

“Hyundai is the biggest threat for the Japanese automakers,” he said. “They have the technology, but they seem to have cheaper labour.”

Twitter - follow autocar.co.ukSee all the latest Hyundai reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • 2016 Volkswagen Up 1.0 TSI review
    First Drive
    30 June 2016
    The Volkswagen Up becomes much more fun thanks to the addition of a turbocharger
  • Car review
    30 June 2016
    Volkswagen’s compact SUV bulks up for a bigger slice of segment sales
  • Audi A3 Cabriolet 1.4 TSFI S-line
    First Drive
    30 June 2016
    Audi has given its A3 Cabriolet a mid-life refresh. We drive it for the first time on UK roads.
  • Audi Q2 1.0 TFSI SE
    First Drive
    30 June 2016
    A 1.0 TFSI seems a small and unlikely engine for an SUV, but then the Q2 is Audi's newest and smallest soft-roader
  • Ferrari GTC4 Lusso
    First Drive
    29 June 2016
    Ferrari's four-wheel-drive GT car has been updated. We drive the GTC4 Lusso, replacement for the FF, and find out if it's worthy of its famous name