Range Rover Velar expected to be UK sales hit

News

2 mins read

1 March 2017

Land Rover is already confident of bumper local sales with its new Porsche Macan-chasing mid-sized SUV - the Range Rover Velar.

According to Jaguar Land Rover UK managing director Jeremy Hicks, after just six days of public awareness of the Velar, the company's score of KMIs (Keep Me Informed requests) had passed 12,000, compared with around 3000 for the Range Rover Evoque - itself a spectacular seller - in the same period.

We've now driven the Range Rover Velar - read our first impression here

Range Rover Sport&lt;/a&gt; (the model above Velar) scored 12,000 sales. &amp;quot;Full year sales of 20,000 units would be a very good figure indeed,&amp;quot; says Hicks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;JLR aims to give the Velar a strong send-off by selling an initial 250 special First Edition models to early adopters. &amp;quot;The earliest buyers tend to be especially loyal buyers of our products,&amp;quot; says Hicks, &amp;quot;and they always load them with equipment. So, this time, we&amp;#39;re doing the job for them.&amp;quot;&lt;/p&gt;&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;a data-cke-saved-href="/car-news/new-cars/range-rover-velar-officially-revealed" href="/car-news/new-cars/range-rover-velar-officially-revealed"&gt;Range Rover Velar officially revealed&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;a data-cke-saved-href="/opinion/motor-shows-geneva-motor-show/opinion-why-range-rover-velar-cockpit-raises-bar" href="/opinion/motor-shows-geneva-motor-show/opinion-why-range-rover-velar-cockpit-raises-bar"&gt;Opinion: why the Range Rover Velar cockpit raises the bar&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;a data-cke-saved-href="/opinion/new-cars/range-rover-velar-leather-free-luxury-car-yes-please" href="/opinion/new-cars/range-rover-velar-leather-free-luxury-car-yes-please"&gt;Range Rover Velar: the leather-free luxury SUV? Yes please&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;a data-cke-saved-href="/car-news/new-cars/land-rover-design-director-gerry-mcgovern-new-range-rover-velar" href="/car-news/new-cars/land-rover-design-director-gerry-mcgovern-new-range-rover-velar"&gt;Land Rover design director Gerry McGovern on the new Range Rover Velar&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;

Steve Cropley

Title: Editor-in-chief

Steve Cropley is the oldest of Autocar’s editorial team, or the most experienced if you want to be polite about it. He joined over 30 years ago, and has driven many cars and interviewed many people in half a century in the business.

Cropley, who regards himself as the magazine’s “long stop”, has seen many changes since Autocar was a print-only affair, but claims that in such a fast moving environment he has little appetite for looking back.

He has been surprised and delighted by the generous reception afforded the My Week In Cars podcast he makes with long suffering colleague Matt Prior, and calls it the most enjoyable part of his working week.

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Land Rover Range Rover Velar 2.0 P250 R-Dynamic HSE Auto 4WD Euro 6 (s/s) 5dr

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Comments

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L320 1 March 2017

The Reveal...

Nice product but I have to say I thought the reveal was a tad ....... self conscious compared with say, an Apple presentation. Instead of a huge screen behind Gerry McGovern showing 'the best bits', we were told, there's 4 cars in the building, go see for yourself. Mmmmmmm.

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Range Rover Velar expected to be UK sales hit

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